Working On The Business To Create More Growth And Profits
Posted on : 26-02-2008 | By : Dave | In : Make Money Online
6
It?s been discussed a lot lately, and for a good reason: it works. The moment you start working ON the business instead of IN it, you can focus on growth of sales, cutting costs and achieving your goals. When dealing with minutia and doing all the work that your ?employees? should be doing, you?re not getting ahead very fast.
However, the moment you decide to spend more time working ON the business it rapidly grows. The tasks you can perform are strategy creation and improvement, setting up new marketing venues, setting up referral systems and creating To Do lists after carefully reviewing the past quarter.
The big difference here lays in the fact that once you work on the business, you take a different standpoint. You look over the whole business as being in a helicopter, and can easily pinpoint problem areas without losing time in the details. That?s where you get stuck working in the business, the smallest problems that come from details.
A business owner is more of an investor. He sees his business as an investment and wants to make the most out of it. This is done by ruling over the company like a true entrepreneur, being strong in your decisions and actions. That could also mean the moment you get ?honest? with yourself you might decide to fire a lot of your employees, drop entire projects or even drop a complete set of customers.
You should do what is in the best interest of your company and your customers and lays within your strategy. Reviewing and reflecting once a quarter, keeping the strategy in mind will get you more profits than staying in the business. You?ll just keep struggling and spending time where it isn?t the most profitable.
Lame! My last comment, which I think was a fair question and constructive criticism of the content was deleted. Not a good way to retain your audience. Consider this blog unsubscribed from.
Great insight. The day you wake up and work on the business and not in the business represents a seismic shift in your ability to grow your business. For instance, with the dollar so weak how many small businesses are exporting like crazy. I am, but my competitors are fretting over the recession, high transportation costs and inflation. Good post.
nice work!
Dave,
Good post. You are right though it would have had a greater impact by sharing some of your personal experiences.
My mentor uses McDonalds Corporate as an example. Corporate is in the business of opening outlets, brand recognition and driving traffic. The corporation is working on the business and the franchises work in the business. Who do you think makes more money?
-Bobby
So many of us find ourselves swamped in the day to day running that we forget about the business as a whole and its growth. It definitely pays to step back and review the businesses progress as a whole.
I agree that the automation is the key to FREEDOM. After all, you don’t want to get your internet business up and running and find out you’ve just invented yourself another J.O.B.
Using products from Aaron Brandon will certainly enable you to have a hands-free business, letting you enjoy life and work ON your business instead of IN your business.