Why should I link to you?
Posted on July 4, 2008 by
Roy 
Internet Marketing, Promotion, SEO 
1 Comment
While working with different clients, the primary obstacle we face is that the client is too confident about the greatness of his content and do not want to change it at any cost. The second scenario is even worst; the client does not have enough time or resources and asks a freelance content writer to write the content for $2/page around some keywords.
In both the cases, the website stumbles on the ground even before the race actually started. Only if someone had given enough importance to the content they are publishing, they would have saved a lot of money and time while promoting the website in the market.
Why should you always think about Google - after all, Google won’t buy your product - if your content cannot please your target visitors, you reach nowhere. And ultimately, Google will stop sending visitors to your website. And at this point, you loose business, time and effort you have invested to rank top and more importantly you loose energy. But if you can win your visitors, search engines will be happy to send them to your site.
And, right after developing the website, people start moving around for links and more links and more links. They start knocking every possible contact us page to get some quality one way link. But they forget to develop the content or quality of their pages.
Why would someone like to link to you for free, if you do not have any quality? A great design, to the most, may fetch you a best design award but it won’t improve your ranking for targeted keywords.
If you are running a business (irrespective of size and market segment) and starting a website to host or promote your business that means, you are well aware of the domain you are dealing. If this is true, participate in the development process and try to help the visitors - search engines will follow you.
And just answer a simple question - what would you have done if there had been no Google or Yahoo to guide the visitors to a website! What would have been your business development model in such a situation?
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I found your article interesting. But it didn’t deliver what I was hoping for in respect to developing links. I was hoping you would be more tip oriented in how to develop more incoming links, versus a more philosophical approach.
But I did learn something here and that is always a positive.