Why do you need feed readers?

Almost all blogs offer feed subscription option by default. Serious bloggers showcase their feed count and put the feed icon in a prominent place to attract more subscribers. You will often see that a lot of bloggers invite the readers to subscribe to feed at the beginning or at the end of the blog post – wow, what a way to call for action – great placement.

But did you ever consider the fact why you should promote your feed?

Please do not misunderstand me. A lot of bloggers do not know why they should promote their feeds. They do not have any clear idea about what they can get out of so many feed subscribers! I mean to say a lot of bloggers do not have a clear understanding of the very objective of increasing the number of feed subscribers.

Let us try to identify the objectives of increasing the number of feed subscribers. If I miss any point, please write a comment and I will be happy to add it in the list.

1. Turn occasional readers into subscribers: This is the best reason to promote your feed. You cannot accept that the readers have enough time and memory to remember and come back to your blog again and again to find out if you have posted anything new. However, if you can turn the reader into a feed subscriber, there are more chances that he or she will stay in touch with your blog.

2. Reader Loyalty: If you think that any subscriber is a loyal reader; you are making a big mistake. Loyalty is not developed in one day or via one post. A reader is loyal as long as you offer what he or she is looking for. However, if you can convert an occasional visitor or a first timer into a subscriber, the chances of getting more loyal readers increase. However, if you want a lasting return, give them a reason to stick to your blog.

3. Bees attract bees: This is true like anything. Once you have a modest amount of subscribers to showcase, the sheer number will attract more subscribers. And the occasional readers will think that you really have some good content that has attracted so many loyal readers. This undoubtedly increases your brand value.

4. More subscribers = more money: if you have a good feed reader count, it will help you to attract more advertisers. And, you can even integrate your regular advertisements into the feed to earn more.

To be continued: (another reason to subscribe to NBB Feed)