What makes a blog super hit?

One of my colleagues asked me last day – how to make a super hit blog? She is new to blogging and got a fresh blog under wordpress domain with total of 4 posts on personal stuff.

There are thousands of bloggers who want to start a super hit blogs with thousands of readers and hundreds of comments from day one (a lot of them do not even know how to measure the amount of visitors).

This is not a new question to me. I have often encountered fresh bloggers asking me how to make money from blogging. I have even come across a blogger (with not more than three post experience) who started some adult blogs to earn money via AdSense.

Any ways, last day I started thinking what makes a blog super hit rather than thinking how to make a blog super hit.

One thing is pretty clear – every super hit blog is super hit for their own reasons. There is no ready made strategy that makes a blog super hit.

In case of corporate blog or a celebrity blog, the brand name or the blogger himself makes the blog popular. In other situations, content, writing style, topic, network, communication or even designs make a blog popular. To put it simply, every successful blog have a USP that it sells to gain popularity.

What is your story?

Do you have any USP to sell? Or, have you identified something that you may call your USP and something that will set you apart from other bloggers in your niche?

So does it mean that having an USP is enough to make a blog super hit?

I don’t think so. USP is not something that you have identified for yourself. The USP must be identified by the reader. They must find a reason to come back to your blog over and over again.

And most importantly, you must be good at marketing your blog so that you can easily reach people who can identify your USP and may be interested to talk about you.

Do you want to start a super hit blog?