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I dont get it?

You say on the one hand you can’t design a logo and have outsourced the design of this blog…yet you own a web development company that does ecommerce sites?

I dont think you should be in the web development business if you can’t code a blog and shove a logo in the top left.

I think you need to chaneg the theme to suit youe new logo.
I am looking for some good designer, do you ahev any to recommend?

I have been trying to come up with a few good designs for my main blogs but usually after looking at them for a week or two I no longer like them.

I don’t want to hire someone to do it because I want it to be my own creation but I could be an old fart by the time I come up with one. :)

Okay, I know I am already an old fart.

I’m really kind of concerned by this post for three reasons. First, it seems you’re making a point that a logo and a brand are the same thing, but that’s not really the case. A logo is only one portion of a brand. How your logo is presented and perceived is the branding.

Also, the quote that says, “Online branding is the cornerstone of your business identity” is only true if your business is only online. This is not true if the company is a clicks & bricks operation.

Secondly, there really is a whole lot more that goes into great logo designs than what you’ve talked about here. Some corporate identities take months of planning and experimenting before coming up with a valid solution. Obviously that’s not the time line we’re talking about here, but I feel like the title of this post and what you talk about are incongruous.

The third problem is the name itself. It suffers from what is commonly referred to as the Curse of Knowledge, meaning that the people that sell the bikes definitely know bikes, but the people that will go online to buy the bikes will likely have no idea what 5339 means. So the guys in the shop get the joke, but nless the customers are as hardcore into bikes as the shop owners, they won’t get the joke. Therefore the branding opportunity has been missed because that “I get it” connection was never established with the customer.

I could go on about the actual design of the logo, but I’ve beaten you up enough already.

Wow, that’s not the response I was expecting, but then maybe it goes to your professionalism.

My “substance” comes from more than a decade of experience in marketing and design. I may not be Milton Glaser, but I have some relative experience with what I’m talking about. Don’t believe me, then present your post in front of some of the more reknown graphic artists and see what kind of response you get.

The term “joke” is a loose reference to the idea that there’s a deeper interpretation behind the name of the company. I didn’t mean it was a literal joke. The fact that you don’t recognize this is strange to me, but not nearly as strange as your passive/aggressive responses.

Honestly, the manner in which you respond to anyone that disagrees with your point of view only serves to discredit you. Its obvious that having a difference of opinion isn’t an option with you. That’s not really how conversations work.

As far as blogging is concerned, branding is always the name of the game since, let’s face it, as a blogger, you have far more potential than simply earning money from the blog in itself (as a successful blogger, every new project you launch automatically receives an impressive) and that’s why money spent for branding purposes can never be considered wasted (in my case, I’ve had everything from logos to podcast intro songs custom made and it has proven to be a wise decision).

Alan Johnson

The name of your product or business doesn’t always have to serve to form a direct and obvious link. Like for instance the brand “CIF” which is a cleaning product (UK). A company name or logo can be very brandable without the need to be obvious, as obvious can be boring and only attract a certain demographic. The idea though, should never be taken away from a discussion about your brand.

Also, brands are built not over night but over time. Mr Conrey’s comment “the branding opportunity has been missed because that “I get it” connection was never established with the customer” this was thoroughly thought out by us. He is forgetting there are lots of different reasoning behind a good brand name. Please do not have this one track way of thinking when coming up with your brand name idea for a new or old business.

For instance: If you sell “Jeans” you don’t have to call your business “JeansRUs” to ensure you end up with not only a memorable name but by also trying hard to guarantee sales.

Brands like the huge StarBucks were made successfully famous by following and putting into place key principles. It did not convey the obvious message in the use of one word “Hey we sell Coffee” it became a memorable brand because amongst other things it built up a loyal following. Great brands like this do not always match their product, but can and will end up catchy, edgy and memorable all of which you want.

To wrap this up - my Article was short and to the point, there will always be more to branding as with everything else you have to achieve to be successful in your business.

Adie, I don’t believe “Mr Conrey” is forgetting anything.

I believe you didn’t specify any of this information in your article for anyone TO forget.

A simple “Great comments. We actually did do all of these things. … blah de blah” would have been a far classier response.

But so be it.

I believe that time spent with customers is critical to any “rebranding” or “branding” effort. And that putting too much focus on the key stakeholders is always a risk we have to consider.

Feel free to email me any responses if you desire to continue this conversation.