What Goes into a Logo

NetBusinessBlog is getting a new logo – the old was, to put it bluntly, knocked together fast from the guys who designed the site.

It was on my list of things to change and as of now it is being designed. I am getting rid of the money images, cash etc as I feel they’re very cheesy and not what I was actually looking for when I had a vision for the new site.

Online Branding is the cornerstone of your business identity. Your logo appears on your signs, business cards, adverts and lots of other promotional material. It?s critical to your business to have a professional, impressionable and memorable logo that accurately reflects and conveys the essence of your company and business.

My Web Development company recently built an eCommerce Store. The following is our normal procedure before we even start to build the structure for an eCommerce store.

We asked our client to think about a brand which would be easy to remember when thinking about their products. They ended up with 5 or so ideas before going with 5339 which identifies the cog set-up on a standard Road Bike.

We thought this was a fantastic name because it identifies key benefits which are:

1. Easy to spell (its numeric so even easier) (very important as over 50% of the UK are dyslexic)

2. Very brandable from a merchandising point of view etc?

3. Conveys a strong, fresh, easy to remember message which will help with brand recognition for years to come.

Here was the final draft for the logo, it was essential to get this right before we started the initial build of their eCommerce Store.

We were very happy with the logo which enabled us to identify the colouring and overall architecture of their eCommerce Store.

Whatever your site ideas, always think about the branding potential it has before you even start to build it. I would rather have a brand name online and low traffic rather than some less thought out site with an obscure business name that has no potential apart from the traffic it generates. You will always have more opportunities with an established branded business.