NetBusinessBlog

I think you need to chaneg the theme to suit youe new logo.
I am looking for some good designer, do you ahev any to recommend?

I have been trying to come up with a few good designs for my main blogs but usually after looking at them for a week or two I no longer like them.

I don’t want to hire someone to do it because I want it to be my own creation but I could be an old fart by the time I come up with one. :)

Okay, I know I am already an old fart.

As far as blogging is concerned, branding is always the name of the game since, let’s face it, as a blogger, you have far more potential than simply earning money from the blog in itself (as a successful blogger, every new project you launch automatically receives an impressive) and that’s why money spent for branding purposes can never be considered wasted (in my case, I’ve had everything from logos to podcast intro songs custom made and it has proven to be a wise decision).

Alan Johnson

The name of your product or business doesn’t always have to serve to form a direct and obvious link. Like for instance the brand “CIF” which is a cleaning product (UK). A company name or logo can be very brandable without the need to be obvious, as obvious can be boring and only attract a certain demographic. The idea though, should never be taken away from a discussion about your brand.

Also, brands are built not over night but over time. Mr Conrey’s comment “the branding opportunity has been missed because that ?I get it? connection was never established with the customer” this was thoroughly thought out by us. He is forgetting there are lots of different reasoning behind a good brand name. Please do not have this one track way of thinking when coming up with your brand name idea for a new or old business.

For instance: If you sell “Jeans” you don’t have to call your business “JeansRUs” to ensure you end up with not only a memorable name but by also trying hard to guarantee sales.

Brands like the huge StarBucks were made successfully famous by following and putting into place key principles. It did not convey the obvious message in the use of one word “Hey we sell Coffee” it became a memorable brand because amongst other things it built up a loyal following. Great brands like this do not always match their product, but can and will end up catchy, edgy and memorable all of which you want.

To wrap this up – my Article was short and to the point, there will always be more to branding as with everything else you have to achieve to be successful in your business.