We have already hard about life streaming. A lot of you may also have experienced life streaming in different platforms.
What about having a brand streaming platform – a platform that will collect and showcase latest information on a brand (your brand) in a single page!
What does Google do?
Think about a situation where you search for a brand name in Google. It will show you the most authoritative pages on that brand from different parts of the web. Unless you are using Google Experimental Search (Alternate views for search results), there is hardly any chance of seeing the latest write-ups on that brand. And I think that Google is more interested in providing you the best result rather than the latest page. I know you are thinking about Google Blog search or news search. But they represent limited resources. The same is true about Technorati.
What does twitter search do?
It will search for the brand name in real time and show you the results. You get to know what people are thinking about the brand in 140 words. But, in case of twitter too, the resources are limited. It can never go beyond Twitter and the problem is that the brand has a much larger playground.
What about a user supported platform!
For example, think about a platform where the end users (includes you and the brand owner) will be responsible to submit an URI of a recently published story. But it is a tedious job. It is much easier to streamline your online activities rather than keeping a brand image in a single page.
Any suggestion on what can be done!!!
Add Your Comment