Warning: Blogging Can Stunt Your Ability To Create An Information Product
Posted on November 24, 2007 by
Adie 
Blogging 
9 Comments
One of the things that got me into blogging for bucks is its simplicity. You find something you’re passionate about and then you write about it consistently. Simple.
However, as I’ve realized that the paid content model earns more money than the free content model (I know, duh!), I’ve looked into creating an information product.
It’s been hard though. It’s been hard to even get started. Why? Because most of my writing has been blogging. I’m in blogging mode.
Blogging mode? Well, for me and I bet for many other bloggers, blogging mode is writing about what’s on your mind that day whenever you write the post.
Check out my post topics in September, my highest traffic month. See if you can see a pattern.
- How’s The Packaging And Formatting Of Your Site?
- Blog Design: Improve Your Site Packaging
- Increase Your Profits Exponentially By Targeting Popular Bloggers
- Beat Writer’s Block With These Super Practical Tips
- The Secret To Getting Search Engine Traffic
- Stealing Feed Counts Is Lame
- Positive Online Business Experiences
- Usability and Navigation: Improve Your Site Packaging
- Why Building One Site is Better Than Building Multiple Sites
- Top Blogs Linkbait (Or Why Mark Wielgus Is A Genius)
- 5 Ways To Increase BlogRush Traffic
- 10 Outsourcing Tips That Actually Work
- Spend 37% More Time Writing Your Headline
- 22 World Class Headline Templates
- Are You Using Your Strengths?
- Rookie Blogging Mistake: Posting on the Weekend
- September Recap - Site Design, One Site Vs. Multiple Sites, Outsourcing, and Headlines
It’s a bit random, right? Other than all the posts being about net business, it looks like I didn’t have a plan.
I go from site design to promoting to popular bloggers to writing to SEO to BlogRush to outsourcing to headlines. I’m all over the place.
This is okay with blogs. People expect blogs to cover a lot of topics in the niche. Also, blogs oftentimes cover the news in their niche. And news covers a lot of topics.
I’ve written for five blogs in the last four months. I’m used to blogging mode. Therefore, it’s been hard to focus on creating an information product that’s organized and planned out well.
Blogging is very different from creating an information product. It’s easier to write when you can write about anything in your niche. It’s takes much more mental effort to take one topic and create a quality information product about it. If you’re a blogger and are thinking of selling your content, make sure you know what you’re getting into. The learning curve is steeper than you think.
Here’s what great though. Once you create the product, you’ll have an income stream that’s usually more profitable than ad revenue. Also, you’ll earn good money because bloggers make great salespeople.
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Perhaps you will consider publishing Pages and Sub-pages, and still provide a semblance of a plan. You can hop from topic to topic, but since the articles are arranged via Pages, the related articles will be easily seen.
And this may even inspire you to write in greater depth, which will help you produce an information product… From your blog pages, rather than your blog posts.
Just a thought. :-)
Blogging makes it easier to prepare an information product however. Especially if your information product matches what your blogging about. Customers post comment, send questions, make you think, etc. You get a better view of what your reader wants & how to make a product that adresses each question.
I’m preparing an information product. It’s basically a series of post already available on my blog, but rewritten & extended. One thing that I added is an extensive faq based on all questions that I received during the last months. I also rewritten all posts based on the comments/emails I received. So thanks to the blog, the informatin product will be of better quality.
Seth Goden wrote a book that was for the most part a copy and paste of his blog.
I agree that heavy blogging can cause writers block or lack of content for an ebook, but there are other options.
Michael
i dont agree eith you. i think it is just the opposite.
I disagree. Blogging can actually enhance your ability to create a great information product. As an editor at Articles Matter I see hundreds of articles which can be used to supply additional information on any given subject for an ebook.
The enforced need to write for your blog get’s the “creative juices flowing” all you have to do is use that as a base for your idea then search for articles which compliment your original idea and compile the results in ebook format.
Yes it can slow you down… but it doesn’t have to be that way! Go grab Camtasia or CamStudio and start recording, you can do an hour long information product in exactly one hour of recording your screen, powerpoint slideshow, etc.
Thanks everyone for your tips. You all have made great points.
It could be that I’m struggling because I didn’t realize that blogging and creating an information product require different skillsets. Blogging, in my opinion, is more about conversation and being “in the moment” while creating an information product is more about planning and organizing.
Its like comparing movies to music videos.
Nice analogy :)