I’m not sure whether this is new or not, but I just noticed that Alexa is trying to push users to purchase t-shirts when checking out my Alexa rank. They are quite possibly the dorkiest shirts I’ve ever seen in my life. Here’s one that made me giggle:

They have a couple different pre-made designs to choose from varying from the classic “x% of users visit my site” to the edgy “Will dance for a better Alexa rank”. All of them also include by default a sneaky Alexa logo on the back. You can edit all of the elements to create custom t-shirts which kind of takes away from the idea in my opinion. They’re using Zazzle which is a pretty nifty little t-shirt creating tool. I wonder if they cut a deal with them or if it’s just convenience?

In any case, although this is kind of a nifty little idea, I can’t imagine it ever being a main revenue generator for Alexa. I know I personally will have to punch anyone wearing one of these shirts in the face. It’s just way too lame to go unpunished.