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Video Production Optimization and Promotion ? Part one

Posted on 09. Aug, 2008 by Roy in Business

In one of my posts, I wrote on the use of video in or as a blog post.

I think I should write some posts on video production, optimization, and marketing.

Who am I to write on this subject? I had been a full time Advertisement copywriter for two years before shifting to online copywriting, SEO and SEM. In addition, I have already made two TV commercial and the third one is in the edit suit (you can call it my part time job but I call it my passion).

Ok, let us get back to business – video production:

The audiovisual medium (video presentation) has an obvious edge over plain text or image. However, if you think that having a video camera is good enough to create a sellable product – sorry, you are mistaking. As I was saying earlier in that post – is your content (the story line) good enough for a video production!

Things to consider for a video production:

1. Make the background or the visual complimentary to the content. If plain text is enough to communicate your point – than do not invest your time on video production. If the original content has the quality to be used as a resource material, it is always better to write plain text content. (plain text is always more “scanable” than video)
2. A video is great when you want to display the real life development stages of a project or a product. Making it a revision of your regular blog post is not a good idea. Even if you want to convert your blog post into a video – add some extra value to it.
3. Your target visitors also see quality video productions in other channels. You do not need to be close to those masterpieces – but you must have the capacity to make your videos visually good – at least close enough. Be extra careful in case of image and sound quality.
4. Any good story may seem dull (if not worst) if editing is not good enough to compliment the content. You must master this art to be a successful video content producer. If necessary, take the help of a professional editor in the initial days. Apart from that, start developing eyes of a director.
5. Prepare a complete storyboard before you jump into action. The most important part of a storyboard is relating one scene with the next. Read it loud and listen carefully.
6. Do not use words if you can say it with expression or visuals.
7. Make it short – add humor if it goes with the storyline.
8. Select color and lighting sets carefully according to your theme.
9. Do some experiments before you start uploading those videos for your brand.

Here are some websites that may help:

• Kent.edu – Videography basics
• Cameratim – Video production tips
• Wneo – Television and Video Production Tips
• Expert village – Videography Techniques

And you know where to get more information.

Tags: video optimization, video production, video promotion tips