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Splitting ad groups into different media types can be an effective way to increase your online sales. This is because media types such as banner ads, video ads, and text ads have different characteristics. Splitting them into separate groups will enable you to manage bids individually. However, one problem is that splitting these ad groups is that multiple non-text ads can be a time-consuming chore.

It is a good thing then that tools such as AdWords Editor can make this task a lot easier. The free Google tool makes it easy for you to edit ad groups so you can conduct effective PPC campaigns in Google, Microsoft, and Yahoo. But what exactly does the AdWords Editor do? Well, this software application is actually a standalone program that downloads all the contents from your Adwords account so you can perform quick changes easily. You can use it to perform nearly every function you need through the Adwords web interface at the least time possible.

You can expect many features from the AdWords Editor but one of the most notable benefits is that you can copy, cut, and paste almost anything from a single keyword to an entire campaign. In addition, you can also conduct a global search so you can change any text from keywords to bid prices.

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