Underrated but Effective: Forum Marketing

I don’t hear too much about forum marketing even though it’s a great way to promote your site. You might not get a lot of traffic, but the traffic will be higher quality because the people clicking through are oftentimes visiting your site because of your reputation. Also, the traffic is targeted because you’re gonna market in a forum related to your niche, right?

Here are a couple ways to do forum marketing effectively:

Pick a site that allows you to market your site. For example, I stay away from forums that don’t allow you to have links in your signature. Some forums like Digital Point Forums allow you to have a link to the newest post on your blog. This link shows up on every forum post you make. Also, some forums don’t mind you linking to your site in your forum posts as long as you don’t overdo it. Read the rules of the forum and browse through some posts to find out what is acceptable self-promotion.

To save time, rewrite your existing content and post them on the forums. I advise you to rewrite so that both your article and forum post will get indexed by Google. Google doesn’t like duplicate content.

Participate in the community. Don’t only start threads, but answer questions and give your opinion on other forum threads. Forums are even more community oriented than blogs so be ready to join the conversation whenever you do forum marketing.

Don’t forget networking. As you do forum marketing, you’ll meet some great webmasters in your niche. Leverage those connections to further your site. You can arrange joint ventures, link exchanges, guest posts, interviews, and special affiliate deals with the people you meet. Also, you can sell your product to them :)

What are some other forum marketing tips?

This post was inspired by: How I got 7000 visitors from Digital Point Forums