Tracking exit clicks, banner clicks and RSS feed subscribers

Posted on 10. Jun, 2007 by Dave in Business

I have only just started to track data for this blog, what I am interested in is the bounce rate of the home page and how long the visitors/readers stay here. That’s what I will be looking to improve over the next few months.

Google Analytics

I’ve just read about the OnClick feature over at BlogStorm is the ability to track how many people are signing up to your RSS feeds and this is done by using the ‘OnClick’ feature code. Another fantastic feature is the Site Overlay, I used this feature all the time in my last business and it enabled me to organise the website to suit our targeted consumer. One thing I love studying is “Customer Buying Habits” this feature alone will keep me busy for an hour a day.

Some of you may already be using this feature? I will be adding the ‘OnClick’ code to the adverts on this blog and will even track 404 errors. It’s always a good idea to overdo “Statistical Analysis” if you’re going to improve the quality of your website and visitor experience. If you’re too succeed you must know your audience Not only that but the happier the visitor the more time they will spend at your site which in turn will ultimately make you more revenue.

I’m lead to believe not many online business owners make it their business to understand this very important part of running a successful online company. Make it yours!

7 Comments

Vido

10. Jun, 2007

Thanks for pointing out the BlogStorm article.

I am always interested in learning new stuff about Google Analytics!

I too think that tracking is fundamental if you want to have a successful online business. Only by tracking you will know what works best and thus improve your bottom line.

Affiliate Money Maker

12. Jun, 2007

Yup, I believe the key to a successful online business is tracking what works and what doesn’t – and then concentrating on things that work and tweaking them to make them work even better. I am kinda paranoid about Google Analytics tho – it feels like I’m giving Google too much data about my business and this is especially true of sites that are advertised in AdWords…

EricB

20. Jun, 2007

Just a quick clarification in case it’s not clear. By using OnClick for tracking RSS, you’ll know how many people clicked on your RSS button on your site, but it doesn’t tell you how many people are subscribing to your site. Many folks will subscribe using other methods. Nor does it tell you if they actually subscribed (only whether they went to the RSS feed itself). I realize that’s a nit, but then again, you’ll be able to cross reference your feedburner data with the RSS OnClick data, and come up with some sort of correlation!

Pete

14. Sep, 2007

Tracking is a very good method for analysing stats, critical if you take online business seriously

Webkinz

31. Jul, 2008

Tracking is key to any successful business, not only to see how well you are doing, but also to see what areas you are lacking. Good tracking will show you what you need to improve upon.