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I first started using Google Alerts when I was heavily involved in my own online eCommerce Business. Now that I’m not, I use it for ideas and to spy on competitors.

You can select from any category, key-term you want then you can set by the type which is - News, Blogs, Web, Video, Groups and comprehensive (never used the last one). You can also filter it by as-it-happens, daily or weekly.

All that happens now is, you will receive email results based on the market you’re interested in. This will save you time looking for information on your market and for bloggers it will also help with writers block for the days when you struggle to come up with an idea for a good article.

At the moment I’m finding it very useful to see what businesses are doing online and to get good ideas and general information on a wide variety of subjects.

I’ve purposely blanked out what I subscribe too (cannot give you too much information). Google email me on a daily basis and sometimes I don’t get around to reading it. At least it’s all automated and If I want, I can just open my email and there will be tons of info I could use or not as the case may be.

Basically I use it as a great spy tool as it enables me to keep a loose eye on my competitors. If they’re using Press Releases as one of their marketing tools I get to see that directly from my inbox. Perfect!

In Googles Own Words:

* monitoring a developing news story
* keeping current on a competitor or industry
* getting the latest on a celebrity or event
* keeping tabs on your favorite sports teams

If you’re not using it, you should try it - Google Alerts set up an account in seconds, unless you already use Gmail, Sitemaps etc (you should be by now anyway). Oh, and it’s free!

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