Top Reasons Why Blogs Fail
Posted on April 21, 2008 by
Adie 
Blogging 
3 Comments
A lot of blogs are being established and abandoned every single day. It is an ongoing cycle of waste; wasted time, wasted money, and wasted energy. Whichever way you see it; resources will be wasted when the blog you invested on turned out to be a failure.
But why exactly do some blogs fail while some succeed? It is important for a blogger to understand why blogs fail because it will enable you to gain insights on what you need to do and what you strategies you should use set up a blog. So here are the top reasons why blogs fail:
Blog lacks a purpose – blogs that don’t have a purpose will not have direction. If this is the case, the blogger will have no idea about which audience he should target and what information he should put into his blog. Even before you start your first blog post, you need to know the blog’s purpose. In addition, it is essential for you to determine which money making business model is right for your blog. For example, some blogs are advertising-supported, some focus on selling affiliate-products, and some are combinations of both.
Content is not original – it is sad but true, there are a lot of blogs that makes use of content that has been written and rewritten over and over again. Some bloggers have attained success even with this flaw because they know how to effectively market their blog as “new”. But to establish yourself as an expert and enjoy long term income potential, finding your niche and blogging about it on a regular basis is the foundation for success.
Blogger don’t have patience – a lot of bloggers don’t have the patience to write everyday when they don’t see revenues pouring in. It is important to remember that success in blogging takes time as your content builds up. So unless you are an established columnist who decided to set up a new blog, you need to be patient in generating traffic and retaining a loyal base of readers. However, there are also cases when your investment is worth more than the revenues coming in; so use your best judgment in determining whether a particular niche is worth pursuing or not.
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Patience isn’t a virtue of mine. But my objectives for my blogs are long-term. I have to consistently review my business plan to remind me of my objectives.
You are so right, and it’s really sad to see so many dead blogs with potential around.. If only all these bloggers took some time before starting to blogs, things would have been so much easier for themselves.
I think it is true that most of the time people just re-write the article they read. You can see identical article around the blogosphere.