Top 5 Reasons Why Your Ranking Might Fluctuate

A lot of people wonder why their ranking can go from being on the top five in search engine results only to drop sharply the next day. Slight fluctuation can easily be understood but there might be a deeper reason as to why your ranking may fluctuate so drastically. It is important to realize that Google and other search engines make use of a variety of algorithms, filters, and other barriers that are effective in producing relevant results. So if you are wondering why your site is not ranking anymore, here are some common reasons:

• The Page is Too Well Aligned ? it is possible that you become too aggressive in targeting the same phase in your anchor text, page title, meta description, and page headings that search engines simply filter out these phrases.
• Scraping ? if you own a new website with a limited number of trusted link, a scraper site can get credit for the contents on your site. Make sure you have absolute links in your navigation and you must build more authoritative links to make it more difficult for scrapers to lower your ranking.
• Problems with Page Rank ? if your PR is spread across a lot of pages with duplicate content, some of the good content might be placed in the supplemental results and this will not rank well. Meanwhile, your remaining pages may rank worse than before because it no longer has as much equity link as before.
• Community ? if you are a new player in the market, it would help your site to get some community links. Google can re-rank results based on your community link.
• Too many reciprocal links ? reciprocal links are not bad in itself but if too many of your links are actually reciprocated then you can get hit. Remember not to get too many reciprocal links when your site is only starting out as well.