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Move on to any social media or networking website and you would surely find that some people are always available there and some of them are hyper active. In fact, you would surely meet some social media optimizers or marketers out there.

Is it really worth hiring a social media optimizer or marketer to promote your site or blog out there?

Does it sound like a silly question? I understand - today, it is like asking if you should hire a SEO expert to optimize your site or not!

But the answer may not be so simple. Let’s take a look:

Would you hire just any public relation company or executive to manage or sustain your brand name or identity? If your answer is no, why do you think that any social media marketer would be good enough to promote your business!

A public relation group is hyperactive when your brand is in big soup - the same thing does not happen with a social media marketer. As a part of their responsibility, most of them represent your website in different social networks throughout the year.

They actually become your company’s face to the public. Are you keeping any track of their activity? Did you consider the point if that person is qualified enough in your domain? If he or she is just a marketer, they might not be able to properly communicate with other people in your niche. It is like employing a literature student to answer forum questions on Google’s Algorithm (search - find - rephrase - answer = cool model and good money!!).

What to look for in a social media marketer and optimizer?

1. Domain expertise: he or she must know about the product and the industry.
2. Name as an expert: If he or she has a name in your niche as a resource person, he would just be a great marketer. I think he has got some marketing skill.
3. Overall web presence: A blogger in your niche can be the best social media marketer (provided, he has enough experience in social media). You can also find out if he or she participates in different forums in your niche or not. Take advantage of his or her social presence - that’s why you are paying him.
4. Social media optimization does not mean adding a few bookmarking buttons in each page. What else do they offer?
5. DIY - yes - you can do it yourself. If things seem too much time consuming, just select one or two niche networks and spend at least half an hour everyday. But don’t forget to learn the art and science of better communication.
6. Experience: Do I really need to write anything on this point!

Did I miss something? Why don’t you write a comment?

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