The Secret Blogging Weapon

I just read a very interesting post by Lyndoman. He writes that the secret blogging weapon is you.

Lyndoman’s tells us that the top blogs are personality driven. He says,

… it is the brand of the author that transcends the content itself. Of course the content goes a long way to developing the online brand of the author, but when it is established the content is less important.

I don’t think I’ve been doing a good job being myself on this blog. Maybe it’s a subconscious thing. Maybe I’ve forgotten that blogging is a personal communication channel. Or maybe it’s because I’m a hired blogger. Whatever it is, I need to stop making excuses and show the real me.

What is the real me? Hmm. I’m not really sure. I think I’ve been copying too many bloggers in personality and tone that I’ve forgotten my own personality and tone. I’ve become part of the crowd instead of standing out.

There’s nothing wrong with learning from other bloggers. However, copying them too closely makes you less interesting and remarkable.

So, I will be myself. I will add my personality to my writing. I will write in a more conversational tone.

By being myself, I’ll stand out from the crowd because I’m different from everyone else.

You’re different from everyone else. We’re all different from each other. That’s the beauty of being human. Be yourself.

When you write, do you think you accurately portray yourself?

Source: Your secret blogging weapon is you