The Power Of Social Media
Posted on July 22, 2007 by
Adie 
Social Media 
6 Comments
This is the power of social media: it allows you to bypass traditional SEO and link building. If you get on the front page of a social media site, you’ll get traffic. That traffic will lead to many links. And those links will lead to much better search rankings.
This means you won’t have to spend time emailing other webmasters for links. They’ll link to you when they see your content on Digg. You won’t have to buy links because the blogger who keeps seeing you on Netscape will put you on his blogroll.
Creating linkbait and promoting it on social media sites gives you the best ROI on your SEO efforts. Social media is the fastest and most cost-effective way to build links and get traffic. Here is a relevant quote from Andy Hagans of TropicalSEO. He’s hit the Digg front page over 100 times, so he knows the power of social media first hand.
You may have great, relevant content. You may have 3 link ninjas working fulltime buying permanent links on trusted pages. You may have an authority domain from ‘99. You may have ranked for [mortgage] for the last 3 years and picked up a ton of ‘Filthy Linking Rich’ links just for being there.
But in the long run, you can’t compete with a solid link bait coming out every single waking day, 5 days a week, 51 weeks a year. Some baits flop. Many make the Reddit homepage or Delicious/Popular. One in 20 really hits it out of the ballpark and brings in 1,000+ links.
If you’re new to social media, it takes time to get a critical mass of friends who will vote for your sumbissions. But once you’ve built those friendships, you’ll have the best resource for getting traffic and links.
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I agree it really doesn’t take a great article to get links anymore. It’s all about friends who vote for you in the social media.
Yeah, and if you have a good site layout and some interesting things on your site, it’s a win-win for you, the readers, and the site designers.
Now how do you get on the site? :D
You can’t live your life as a hermit. Neither can you live your blogging life all alone. We all need friends and community :)
[...] The Power Of Social Media Social media is powerful way to get traffic and links. [...]
[...] section missed out on some of the most effective link building tactics. He didn’t talk about leveraging social media. He didn’t talk about networking with other webmasters. He didn’t talk about targeting [...]
Well, I have heard from insiders, that social bookmarking is not anymore the best way to build links. Many strong bookmark-Sites have been “punished” by google.