Combat the E-mail List Fatigue
Posted on March 20, 2008 by
Rosanne Lim 
Affiliate Marketing, Internet Marketing 
5 Comments
Online marketers always aim to grow the number of subscribers on their e-mail list. Most of the time, these subscribers will read the first few e-mails you send them. But after awhile, they will experience something akin to “list fatigue”, this is the term used in the direct mail industry that describes a list that becomes irresponsive. Take note though that these subscribers don’t really want to sever their relationship with you because they still believe that they might be able to get valuable information from your e-mails in the future.
Here are some tips you can try out to fight e-mail fatigue:
1. Provide fresh information – high quality content is most likely the component that made the people subscribe to your newsletter and this may be the factor that will keep them.
2. Avoid over-promotion – it is noticeable that quite a lot of marketers provide relevant information on the first few newsletters. Later on though, these newsletters become some kind of promotional material. It is important to find the right balance between content and promotion.
3. Watch your frequency – don’t send too many newsletters too soon. This will just overwhelm the readers and they might even associate your e-mails with spam.
4. Provide attention-grabbing titles – the title is often the deciding factor between reading and deleting. Try to provide a title that makes them itch to open your e-mail.
E-mail fatigue is certainly a challenge an online marketer needs to overcome if he is to be successful in his ventures. However, it is also important to keep in mind that no one can entirely prevent this fatigue so don’t get discouraged when you start to notice that your list is becoming gradually irresponsive because it will happen. You just need to reenergize their interest on what you have to offer.
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You have some good points on list fatigue. I have found in the past when my list gets this way, providing a fun contest helps get them going again. Most everybody likes to win prizes. Great post.
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not a bad idea for a site. Maybe shorten it up a little. There was just to much there for me to bother looking at.
Thanks for the input. I’ll consider that tomorrow when I put it together again. I probably need to get it down to a certain number of words and no more.
Come back tomorrow and see if it’s better.
Anybody else who wants to chime in can reply here (I’m subscribed) or at my blog. I appreciate the input.
All good points for email marketing. I dont use many newsletters. Maxblog whatever sends me a bunch. I just delete them.
I started doing a mailing list but I never actually got to sending anything out. I just colllected them for the option i guess. Ill probably send a blast out for people to pre-order the new game at some point.