Squidoo Marketing: Advantages and Drawbacks

Ever since Seth Godin launched Squidoo, a unique social network site that welcomes both blatant promotions and informative content, rumors have been circulating in the web community as to how online marketers can best use this tool.

Benefits

Probably the best thing about Squidoo is that fact that it’s free for anyone to use. Yes, you can actually take advantage of this great online resource without shelling out a single dime for promotion and optimization. The benefits you can derive from Squidoo is simply incredible because of the huge amount of traffic your site can generate as well as the amount of moneymaking opportunities that becomes available to you once you create a lens. Squidoo is also incredibly user-friendly; you don?t need to be a programmer to use this tool.

How It Works

Squidoo lets you showcase your expertise in the field you choose. In fact, you can choose to create a single account and then just tap into multiple demographics?or you can create multiple accounts (you have to use multiple e-mails). In separating your campaigns using the second method, you can brand yourself as an expert in multiple fields.

Downside

Yet, for all its advantages, Squidoo is not without a downside. Take note that it is not the fault of the Squidoo marketing system itself. Rather, the large number of marketers and spammers who abuse this tool are forcing both Squidoo and Google to take action. Because of its size and web influence, your Squidoo lens can skyrocket to the top of the Google index in just a short week; in some cases, it can even be as short as a few days.

Google is taking a hard line in this because they see this as a loophole. Well, of course, Squidoo can’t accept that their lenses will suddenly drop like flies from the Google index so they are taking a stance against spammers as well as black hat marketers.

So if you plan to use Squidoo in the near future, you must be prepared to put more efforts into this. Be prepared to adapt to the changing internet landscape as well.