Squidoo Marketing: Advantages and Drawbacks
Posted on March 14, 2008 by
Rosanne Lim 
Affiliate Marketing, Internet Marketing 
3 Comments
Ever since Seth Godin launched Squidoo, a unique social network site that welcomes both blatant promotions and informative content, rumors have been circulating in the web community as to how online marketers can best use this tool.
Benefits
Probably the best thing about Squidoo is that fact that it’s free for anyone to use. Yes, you can actually take advantage of this great online resource without shelling out a single dime for promotion and optimization. The benefits you can derive from Squidoo is simply incredible because of the huge amount of traffic your site can generate as well as the amount of moneymaking opportunities that becomes available to you once you create a lens. Squidoo is also incredibly user-friendly; you don’t need to be a programmer to use this tool.
How It Works
Squidoo lets you showcase your expertise in the field you choose. In fact, you can choose to create a single account and then just tap into multiple demographics…or you can create multiple accounts (you have to use multiple e-mails). In separating your campaigns using the second method, you can brand yourself as an expert in multiple fields.
Downside
Yet, for all its advantages, Squidoo is not without a downside. Take note that it is not the fault of the Squidoo marketing system itself. Rather, the large number of marketers and spammers who abuse this tool are forcing both Squidoo and Google to take action. Because of its size and web influence, your Squidoo lens can skyrocket to the top of the Google index in just a short week; in some cases, it can even be as short as a few days.
Google is taking a hard line in this because they see this as a loophole. Well, of course, Squidoo can’t accept that their lenses will suddenly drop like flies from the Google index so they are taking a stance against spammers as well as black hat marketers.
So if you plan to use Squidoo in the near future, you must be prepared to put more efforts into this. Be prepared to adapt to the changing internet landscape as well.
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Squidoo is a great way to not only earn money but also drive traffic to your site. I have been using it for sometime now and have found it to be a very invaluable tool. While I wouldn’t be surprised that Google would consider taking action against this service, I myself have not noticed any problems as of yet. Great article.
Great article! Nice recap of Squidoo =)
I would like to add that Squidoo has already gone thru the ‘growing pains’ that come with websites that are successful as quickly as Squidoo has been. Measures were taken to protect the Squidoo site and its lensmasters from future problems with Google and other search engines. In other words, spammers are no longer welcome and are quickly removed - IF they ever get published at all.
Again, great article!
PotPieGirl
Good article. I watch my lenses real close in the search results. It appears Google has been having a love hate relationship with Squidoo for the last year.
It is so weird. I have some lens that have tons of quality links to them and are optimized well. They get top 10 in Google for several months. Then one day they just disappear for a month or two. Then they come back to top ten and then disappear again.
Once lens I have did this appearing and disappearing act at least 8 times last year.
Lately it appears Google is filtering out a lot of my lenses.