Seth Promoting Click Fraud ? Really?

Posted on 27. Aug, 2008 by Roy in Advertising

I have always been a big fan of Seth Godin (I have written it a few times in this blog).Why I like him so much?

The primary reason is – he is an idea man – he can think – he can add new perspective to a common story. And if you are smart enough, you can learn a lot from those interpretations.

In last couple of posts I have been talking about recent changes in online advertisement industry – mainly in the communication pattern. For example, you can take a look at these posts. What do you think? Did I write those posts just to share some information on recent changes?

Of course not! I was very excited the way things are changing in online advertising world. Advertisements are no longer viewed as a link where someone clicked by chance and without knowing it to be an advertisement.

Thus when Seth wrote the post titled “Ads are the new online tip jar“, I did not find anything special about that. I just took it like – the way online advertising is changing, Google AdSense is turning out to be a tip jar.

However, things were not so simple – a lot of people took that post word for word and started blaming Seth for promoting click fraud. Things turned so worst that Seth had to come out with a new post along with comment in another blog (read the first comment) to rescue his image.

What do you think guys?

Do you really think Seth just made a stupid comment?

Do you really think Seth was supporting click fraud?

Do you think advertisers should concentrate on product selling or brand development?