Seth Promoting Click Fraud ? Really?
Posted on 27. Aug, 2008 by Roy in Advertising
I have always been a big fan of Seth Godin (I have written it a few times in this blog).Why I like him so much?
The primary reason is – he is an idea man – he can think – he can add new perspective to a common story. And if you are smart enough, you can learn a lot from those interpretations.
In last couple of posts I have been talking about recent changes in online advertisement industry – mainly in the communication pattern. For example, you can take a look at these posts. What do you think? Did I write those posts just to share some information on recent changes?
Of course not! I was very excited the way things are changing in online advertising world. Advertisements are no longer viewed as a link where someone clicked by chance and without knowing it to be an advertisement.
Thus when Seth wrote the post titled “Ads are the new online tip jar“, I did not find anything special about that. I just took it like – the way online advertising is changing, Google AdSense is turning out to be a tip jar.
However, things were not so simple – a lot of people took that post word for word and started blaming Seth for promoting click fraud. Things turned so worst that Seth had to come out with a new post along with comment in another blog (read the first comment) to rescue his image.
What do you think guys?
Do you really think Seth just made a stupid comment?
Do you really think Seth was supporting click fraud?
Do you think advertisers should concentrate on product selling or brand development?


















































One Comment
obes
18. Sep, 2008
good idea,I think you are right……
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