SEO Trends 2008 - 2009
Posted on July 30, 2008 by
Roy 
SEO 
1 Comment
“If you’re thinking about hiring an SEO, the earlier the better” - guess who is saying this!!
Don’t be astonished - Google has redesigned its stance on SEO (obviously the user centric SEO and the white hat one).
And this statement actually establishes the saying that SEOs actually help Google to understand a web site in a better way. We restructure the website and rewrite the content in such a way that Google can easily understand it. We stop Google to crawl certain pages that are not worth visiting. We clear out coding errors to provide a smoother path for the bot to run. And Google has acknowledged that we help Google to offer a better result to the visitors.
I agree that sometimes we overdo it - but a white hat SEO is always the best friend a website owner may have.
Anyways, in coming months we can see some interesting changes in SEO world and in online marketing strategy.
- Webmasters used to publish duplicate content (or something they never wanted Google to read) in Flash files. Some even syndicated their website’s content via slideshows and other flash files. As Google has started crawling flash files - the amount of such syndications would definitely go down. And more importance would be given to video and image syndication.
- Bloggers would be in huge demand for paid reviews over blogroll links. Market may be a bit down due to recent financial setback, but web should not bother about that much. If you want to expand online business, you must pay for advertisement (includes SEO too). Web acts differently than offline market - you need a continuous presence to do business online. And smart website owners would take the advantage.
- In case of SEO, content designing and site navigation structure would get more importance.
- On-page java scripts would become more popular even though Google bot cannot read them properly. Google’s extensive use of java scripts and java based applications in recent days would boost its popularity.
A suggestion: think simply and think from a user’s perspective - Google would kiss you Good Morning.
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I think a lot of people think SEOs somehow are gaming google to increase page rankings, when in reality, just like you said, they are actually just helping google to crawl and understand those pages.
People think it is black magic, but really it is just common sense.