SEO Techniques That Might Get Your Site Banned

Every website owner wants his site to appear at the top of search engines when searches type in a particular key phrase. However, some web marketers want immediate results so they try to “trick” search engine into believing that theirs is an authority site. Well, if you are still implementing some of the techniques outlined below, it is best if you immediately stop it because it will just get your site penalized by search engines.

1. Link Farms ? inbound links to your website will do a lot for you in terms of search engine ranking and for driving quality traffic. But if you paying to get listed in link farms then this technique can backfire on you because your link may possibly be categorized together with sites that are not relevant to yours.
2. Duplication ? aside from getting you into legal trouble if you copy copyrighted content on your website, your ranking will also suffer. It would not be a good idea to use materials from article spinning software as well because search engines have gotten good at identifying “natural content” vs. software generated materials.
3. Keyword stuffing ? this used to be a highly popular technique until search engines used more sophisticated algorithms. Surprisingly, there are still people you use keyword stuffing to get a higher ranking; this technique might get your site permanently banned because keyword stuffing is also seen as spamming.
4. Cloaking and doorway pages ? both of these techniques involves giving two different kinds of content to search engines and human visitors. This is a very manipulative technique because searchers will be directed to a page that does not have the content they expected. If it was determined that you are using this method, your site might get banned permanently.