SEO Techniques That Might Get Your Site Banned
Posted on May 11, 2008 by
Rosanne Lim 
SEO 
7 Comments
Every website owner wants his site to appear at the top of search engines when searches type in a particular key phrase. However, some web marketers want immediate results so they try to “trick” search engine into believing that theirs is an authority site. Well, if you are still implementing some of the techniques outlined below, it is best if you immediately stop it because it will just get your site penalized by search engines.
- Link Farms – inbound links to your website will do a lot for you in terms of search engine ranking and for driving quality traffic. But if you paying to get listed in link farms then this technique can backfire on you because your link may possibly be categorized together with sites that are not relevant to yours.
- Duplication – aside from getting you into legal trouble if you copy copyrighted content on your website, your ranking will also suffer. It would not be a good idea to use materials from article spinning software as well because search engines have gotten good at identifying “natural content” vs. software generated materials.
- Keyword stuffing – this used to be a highly popular technique until search engines used more sophisticated algorithms. Surprisingly, there are still people you use keyword stuffing to get a higher ranking; this technique might get your site permanently banned because keyword stuffing is also seen as spamming.
- Cloaking and doorway pages – both of these techniques involves giving two different kinds of content to search engines and human visitors. This is a very manipulative technique because searchers will be directed to a page that does not have the content they expected. If it was determined that you are using this method, your site might get banned permanently.
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Hi, i really like your site layout. I will continue reading here, so i subscribed! Maybe you could check out my site, and even subscribe if you like. Thanks, Zach.
I believe the best way to do SEO in blogs is to simply devise a plan that focuses on specific keywords, and then build a series about them. Search on Google for
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Data points,
Barbara
I’ve also seen situations where someone will nest a bunch of links at the bottom of their own site in the same color as their background. Essentially, they are just links pointing to their own site, and they want them to appear hidden.
Is this considered a deceptive practice to the engines? It seems like this “link stuffing” would be similar to, if not worse than keyword stuffing?
I had tried “cloaking and doorway pages” for one of my site (just for experiment) and I’ve got good results :-D
You get good results until you’re caught. Then you pay for your previous good results :-)
From my experience I would tell that putting images near your adsense code will make you banned soner or later, also using “adult” related words will get you banned.
SEO techniques I don’t recommend anymore are site large links, link exchanges (better use three way links when you have more than 1 site), cloacking.
The best SEO you can use is try to focus on one subject on every page and use the same keyword(s) as subject (use H2 instead of H1) give your images on the page the same name as your main keywords, and link with keywords your internal pages.
Try also to combine your keywords on one page to create a semantic indexing, example if you want to put an ad on marketing one your site about diamonds just call the page diamond marketing and put your marketing link without problem, and also write some content related on diamond marketing.
David Norden
http://www.secretmarketinglinks.com
Why do you recommend to use H2 instead of H1? This is very strange!