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I got another Sponsored Reviews request today. This one is for My Live Signature, a web service that allows users create a professional but personal “signature” online. It is mostly intended to make your email correspondence more personal.

MyLiveSignature offers the services of creating and animating personal signatures. You can use it to easily create your own signature using a set of templates or to allow our designers to create your signature based on a scanned image. At the same time, our animators will give you the true impression that you sign your message with your own hand in real time.

Such signatures will allow you to easily and quickly breathe the energy of your personal presence into email messages, blogs, forums and websites and also they will serve as a pleasant present for your friends and relatives.

Ignoring the poor site design (which really doesn’t add to its credibility), the first thing that struck me was “How are these guys making money?” When I come across a “service” this is always one of the first things I ask because if it isn’t obvious how they’re monetizing their service, there is a chance it could be a scam. I also knew that they had to be earning an income because one of the first things I saw was “Affiliates” at the bottom. After reading more about My Live Signature and actually signing up for an account, I don’t think this site is a scam. First impressions, however, make a world of difference. I definitely suggest the guys at My Live Signature be more up front about the potential cost of the service right up front with the service description.

What they do is offer a free unanimated signature to anyone who wants to register (also free). You then have the option of purchasing an animated signature which is where they make their money.

Another thing you can do is get My Live Signature’s designers “to create your signature based on a scanned image”. This was another thing that put me off. Maybe I’m a little too paranoid, but I get taken a back a little bit when someone asks me to submit a scanned image of my signature.

Another thing I was curious about was exactly how large the animated signature niche was. How many people are actually searching for an online signature tool? I’m not sure, but from some searching I did on SEO Book it’s a fairly specific niche.

I have no idea, however, how much MLS is actually earning through their animated signature process or how many visitors enter their site through other search terms. At the end of the day the service looks really solid. The design could use a bit of a face lift, not due to its functionality but because it just isn’t as professional as it should be considering they’re expecting users to invest their money in it. As I also said before I really think MLS could build more trust for its service by being more up-front about the paid service. I think in the end it would convert into more money because more people would be willing to signup without really wondering how this company earns revenue. I saw nothing wrong with the actual service. The only thing I really suggest is that the company works harder to build trust before pushing their users to spend money at their site.

Sponsored by: My Live Signature

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