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Email Marketing, is it still a useful tool? - Mass Mail Software who produce tools for online entrepreneurs obviously think it still is. Email marketing is almost as old as Email itself, still this form of marketing can be your most powerful and should not be underestimated. Just a few years ago SPAM messages were reaching more than 90% of all email!

It was feared that email marketing would have died out by now but Email marketing actually grew by 40% last year and remains almost the number one tool for marketing for most online businesses.

What makes or breaks an Email campaign is whether or not your mail is considered SPAM or not, so getting past an ISP is now harder than ever in 2008. There are two main types of email Marketing - “spamvertising” and the very similiar but sounds consumer friendly “customer relationship cummunication” If you’re not opted in to receive emails from a sender or not and if the mail in question has nothing to do with your products or your relationship as a customer this would be considered as “spamvertising”.

To be effective with email marketing you must communicate well with your customers about things they have already expressed an interest in.

If you’re thinking about adding email marketing to your strategy you will eventually need some tools to help you. Luckily the guys at Mass Mail Software have a range of products that can help you with your Email Marketing their software will help you manage your email campaigns more effectively.

Their main product the Atomic Bulk Mail Sender allows you to track, design, send and monitor bulk personalized messages with ease. Metrics is the most important (underlooked) part of running your email marketing campaigns. It would be pointless and a waste of hard work to have your campaign hit 10,000 people and not even track if the customer even got to open your email! With the Atomic Bulk Mail Sender you can do all of this and much more…

One thing I mentioned before was ISP headaches and knowing if your email was even delivered, well…the Atomic Bulk Mail Sender has its own internal SMTP server and delivers mail messages directly to email recipients without the use if the ISP mailbox. So theoretically that is taken care of…

Mass Mail Software in their own words:

As you might know, the best advertising on the Internet is electronic mail. Our tools make it easy for you to send email newsletter, and manage bulk mailing lists for contacting potential customers more effectively.

Mass Mail Software have a full range of products all based around email marketing, if you are already testing this strategy or are interested in getting into email marketing I would definately take a look at the products they have. At the moment If you order two or more of their email marketing tools you’ll receive up to 40% off.

Mass Mail Software >>>

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