Rethinking link building strategy
Posted on July 8, 2008 by
Roy 
Internet Marketing, SEO, Social Media 
2 Comments
The most common link building strategy employed by most of the seo companies is to add a few resources or links page and rush out in the web to find opportunities for reciprocal link building. To the most they develop a few complimentary websites and go for ‘three way’ or ‘four way’ link building.
However, try to think about it from a different perspective. When you are using your mother site for link building (in case of two way reciprocal linking), aren’t you putting your website’s future at stake? Don’t you think search engines have all the rights to penalize your site? It is not always possible for you to monitor the neighbors you are creating in this process.
The second way, where webmasters are using complimentary websites for three way or four way link building, is a bit secured. At least, you do not put your mother site’s future directly at stake. However, there is always a chance that smart search engines like Google would track a linking pattern. But it is still more secured than reciprocal link building. At the same to, you would need to spend a lot of time to develop the complimentary websites and gain some PR.
You would even find some webmasters who solely depend on article marketing to improve search engine ranking. They submit articles to different directories and if these articles are good enough they get syndicated by other websites. However, if you track the progress of an article marketing campaign, you would see that, the syndicators do not always link to your website directly. On the contrary, they link to the article directory as the source of the article. To add to this, they often strike out any link embedded in the body of the article. Thus you do not get full value of article syndication. To add to this, you would hardly find more than 15 to 20 article directories worth submitting. And the best of them do not allow you to put a link inside the article body. So, what is the value? And, as far as my experience goes, one link from one domain is good enough and thus there is hardly any need to publish more than one article in a directory.
In all these situations, you actually end up in a breakeven status - 1:1.
Let’s rethink our link building strategy - can we be more strategic in our link building effort! What should be an ideal link building strategy where the ROI would be more than 1:1!
For example, a successful link bait or networking offers better ROI. But you cannot say for sure that at least 1 out of 5 link baits would be successful.
What else?
Popularity: 8% [?]
If you like this Article then please subscribe to my full RSS feed. You will be entered into our Monthly Competition with a chance to Win some great Prizes! You can also subscribe by Email.Related Posts
Backlinks from article marketing is just a bonus. You can drive a good amount of traffic from it because their site have a lot of traffic.
Because of the authority status, pages on this sites also tend to rank high for long tail keywords.
With quality articles, you can repurpose the content and approach other site owners or bloggers to republish your articles.
This may not be a one time work, but at least there is a leverage point there.
To the most, it can be a small part of a bigger marketing strategy. But if someone depends on article marketing alone… … …