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Red Steel Update and Some Clarification

Posted on February 2, 2007 by Adie Minisites 8 Comments

A lot of people have been asking me to post an update for my series on Building a Niche Minisite (Part 1, Part 2). I’ve gotten a ton of questions that I’m going to answer. I hope I don’t leave any out, but if I do don’t be afraid to contact me (or reply here) and let me know so I can put them up.


Isn’t this Niche Too Small/Old to Profit?

Probably. The thing to remember with popular release niches (games, movies, products) is that after the initial release and consumption, sales go way way down. For this reason it’s important to get in on these very small, targeted niches early. My Red Steel site was created too late to gain the benefit of the Wii’s launch which means it missed out on a lot of potential revenue. In addition, Red Steel got absolutely awful reviews; therefore, there’s a lot fewer people looking to buy the game now.

Are video game niches too small in general to profit? No. But they need to be created and marketed early. It also helps if the game you’re targeting is actually good.

I Don’t See Your Site Performing on Search Engines…

It’s not. In fact it’s not even indexed by Google or MSN. There could be a few reasons for this. I think it’s because just about all of the links to this site are links to the directory “netbusinessblog.com/redsteel/” rather than to “redsteel.co.uk”. This means “redsteel.co.uk” isn’t getting link love and therefore isn’t getting any search results. It should also be noted that I’ve done absolutely nothing to improve this sites rankings aside from the on-site SEO for demonstration purposes.

How Much Money is the Site Making?

Overall the site made $75 in January (mostly Adsense). The CTR was disgusting, however, which is obviously due to the non-targeted traffic it received from the article. I doubt I’ll ever have real data on this site since it was the example for my article.

This Was Just an Example

I’ve seen most of the off-site discussion about this article resulting in people creating only niche video game sites. I never said video game sites were the *best* niche. In fact it’s one of the lowest-paying and lowest-performing niches you could possibly target. I just had the domain lying around, and since it was getting some type-in traffic I decided to use it for the article. Please use your imagination when looking for niches. Utilize all of the tools I mentioned to find a niche that suites you.

I hope I’ve answered all your questions, and as I said before, if I left something out tell me. I don’t plan on creating another update on the Red Steel site ever, so now is the time to get the questions about it answered.

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Related Posts

  • Building a Niche Minisite (Part 1)

  • Building a Niche Minisite (Part 2)

  • Keep Your Obscure Niches Secret

  • How to Make a Successful Proxy

  • Answering Some Questions

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    8 Comments »

    Comment by Scott Howard
    2007-02-03 03:32:48

    Is there a known easy way to find out how much blogs in different niche’s are making besides one on one?

    Comment by Matt Coddington
    2007-02-03 11:01:21

    I’m not sure I get your question, Scott?

     
     
    Comment by Simon Gynn
    2007-02-03 14:12:47

    Matt - when looking for a niche, now do you balance the overture volume results (e.g. Red Steel was searched 13k times) with who else is already there? If you knew you’d be the only niche site for a topic, what number from overture would be enough to make you pay attention?

     
    Comment by Chris
    2007-02-03 22:50:38

    Matt, thanks for the update. When setting up a niche website, is setting up your own domain absolutely required? Can you get away with just setting up something on blogger? All things being equal, how differently would the two setups perform? Thanks again for the thought-provoking series.

    Comment by Matt Coddington
    2007-02-04 11:00:55

    I always use my own domain. From what I’ve seen it does tend to perform better in search engines, although I think you could get away with using blogger or a similar service.

     
     
    Comment by Jane
    2007-02-04 11:06:32

    I appreciate the honesty in your answers. You aren’t giving people the best thing out there for everyone to do. You gave an example of a minisite for people to extract the main idea.

     
    Comment by John Anthony
    2007-02-06 19:07:33

    This is quickly becoming a must read site. Very straight forward answers. Good work Matt.

     
    Comment by Mikael Rieck
    2007-08-24 07:45:26

    There is one thing I need you to explain. When I go to http://www.redsteel.co.uk I find a 1-page site loaded with adsense, not indexed, with no pagerank and no backlinks (in Google).

    How it that site bringing in 75$ per month? It doesn’t seem right. I’m not saying that it isn’t so, I’m just saying I don’t get it. :)

     
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