Even though some consumers might deny it, product reviews will actually have an impact on their perception of particular products and services. Web owners can use product reviews as a tool that will add credibility to their site.
People are social researchers
Internet users have access to vast information right at their fingertips. They conduct research before pay for something. For example, the Kelsey Group discovered that around 24% of internet users search for information on offline products and service including hotels and accommodations online. 87% of the hotel searchers who read reviews stated that product reviews greatly influenced their choices.
Negative reviews
Don’t look at negative reviews negatively because it can actually add to the credibility of your site. So what if one person says something bad about you? It is impossible to please everyone and you really need not worry if you get one or two bad reviews. Internet users are becoming sophisticated; it does not bother them to read negative information about a company as long as the positive feedback outweighs the negative.
Look at GoDaddy, I’ve read so many bad reviews about the site. Yet, thousands if not millions, of people still patronize the site because the company has already proven that it can deliver. In addition, GoDaddy has more satisfied customers than disgruntled clients so searchers are not afraid to try them out.
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