Prep For Video Case Study
Posted on July 13, 2007 by
Adie 
SEO 
14 Comments
Last week I wrote about using online video sites to indirectly rank on Google. In theory submitting videos to YouTube should drive traffic to your site. But theory is just speculation. We’ll do an actual test to get real-life results you can use. Here’s my prep for this video case study.
I’m starting with a low competition keyword phrase. If the video hits the top 10, I’ll try a more competitive search term.
How do I determine the competitiveness of a keyword phrase? There are a couple factors which I’ll talk about in a future blog post.
Here’s the target keyword phrase: worlds best internet marketing tools
I was surprised to find this search term had some search volume.
Here’s a screenshot from the Google Adwords keyword tool.
This one’s from the Overture tool.
And this is Wordtracker’s results. Wordtracker gives daily search volume instead of monthly.
I’ll make a short video, upload it to YouTube, and put the search term in the title. Also, I’ll place a link on the video description. This link will point to one of my sites. Hopefully, the YouTube visitors will click through. I’m using Google Analytics to track the clicks.
I will try to finish the video by Sunday night. However, I make no guarantees. I’ve never used screencasting software before. Also, I haven’t edited a video in a while, so it might take me longer than I expect to produce the video. I’m setting aside a couple hours Sunday afternoon to work on this.
Stay tuned and we’ll see if video is truly a good SEO weapon.
Where do you think the video will rank? Top 10? Top 50? Top 100?
Popularity: 6% [?]
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Would you like a little friendly competition? I’d make a video on the same subject and upload it to youtube.
Then we can see which ranks higher. Let me know, I’ve been curious on doing something exactly like you’ve mentioned above.
I don’t mind competition. It might make this case study more interesting. No matter what happens I hope you blog about your results. I think that’s what case studies are about, the results.
cool, here’s my entry
http://www.45n5.com/permalink/worlds-best-internet-marketing-tools.html
I detailed what i did. I already rank for the original post, unfortunately I’ve yet to get a video entry in google results. Maybe more time will change things.
Don’t forget to watermark the video with your URL.
Good idea. Thanks.
Would you feel offended if I write I’m a little bit skeptical of using videos for SEO? :>
You would be surprised, googles universal search is changing a lot of things… having top rated videos and more could be as vital in six months as anything righ tnow.
http://video.google.com/videosearch?q=paris+hilton&num=10&so=0&hl=en&start=90
Do you see any other domain names than google video & youtube?
Do you have an idea how to get valuable text link from youtube?
Are you going to do SEO for pages on youtube?
Do you know how many users will visit url address posted in your youtube video?
I haven’t done an overhaul, but at the moment it looks like they are not going to give us traffic from videos, they just want to eat all internet videos market share, with no mercy…
YouTube put nofollow on their links, so I’m just hoping for the traffic from the click throughs.
I might do SEO if the video isn’t ranking.
Nope. That’s why I’m doing the case study. To see if video will rank.
Okay, I got the point. But it might be pretty difficult to get traffic from video description, I used to think it works only for adult content ;-)
Nice!
Looking forward to seeing your results!
Cheers
Nick :)
CamStudio.org
[...] over at 45n5.com asked if he could join the video case study. I said, sure, why [...]
[...] I did a short YouTube case study back in July for Net Business Blog. Mark from 45n5.com and I targeted the keyword worlds best internet marketing tools. (This keyword actually has search volume.) [...]