Prep For Video Case Study

Last week I wrote about using online video sites to indirectly rank on Google. In theory submitting videos to YouTube should drive traffic to your site. But theory is just speculation.? We’ll do an actual test to get real-life results you can use. Here’s my prep for this video case study.

I’m starting with a low competition keyword phrase. If the video hits the top 10, I’ll try a more competitive search term.

How do I determine the competitiveness of a keyword phrase? There are a couple factors which I’ll talk about in a future blog post.

Here’s the target keyword phrase: worlds best internet marketing tools

I was surprised to find this search term had some search volume.

Here’s a screenshot from the Google Adwords keyword tool.

This one’s from the Overture tool.

And this is Wordtracker’s results. Wordtracker gives daily search volume instead of monthly.

I’ll make a short video, upload it to YouTube, and put the search term in the title. Also, I’ll place a link on the video description. This link will point to one of my sites. Hopefully, the YouTube visitors will click through.? I’m using Google Analytics to track the clicks.

I will try to finish the video by Sunday night. However, I make no guarantees. I’ve never used screencasting software before. Also, I haven’t edited a video in a while, so it might take me longer than I expect to produce the video. I’m setting aside a couple hours Sunday afternoon to work on this.

Stay tuned and we’ll see if video is truly a good SEO weapon.

Where do you think the video will rank? Top 10? Top 50? Top 100?