NetBusinessBlogWork from Home and Run an Online Business / Over 400+ Articles

I’ve used it, hated it and loved it. I’ve used PPC for testing products/markets and Affiliate Marketing. I have come to the following conclusions.

You can earn great deals of money using PPC and Affiliate Marketing - you do need some fundamental qualities to make money or turn a profit from PPC, this will come, if you dedicate enough time, money and hours to it.

Note: If you’re looking to profit from PPC always look to start small and then build up bigger campaigns.

PPC Affiliate Marketing:

Huge Keyword lists are more 2002 than 2007 - the days are gone of the 1000 keyword campaigns Affiliate Marketers would use to milk their Affiliate products. Identify the market you like, grab a few targeted keywords and start testing. Here’s how I do it.

The product you choose is 90% of PPC Affiliate Marketing. For quickness, I’m going for keyword first in this guide. I have found you can have the best CTR keyword in the World, but choose the wrong product and you’re going to lose money fast!

Going the keyword way is the lazy way, sometimes you can hit the Jackpot but I have found you must keep and eye on the keyword(s) and get out when the product(s) you’re promoting stops selling.

I like the look of the keyword “halo 3 beta” according to Zeitgeist this is in high demand at the moment. Using the Google Keyword Tool I use this mainly to find out the average CPC, I’m not interested in the other terms Google throws up, I’m going for the brand and the most popular term and seeing as I’m going to write a highly clickable advert I shouldn’t need anymore keywords to convert well for this product.

CPC for the keyword “halo 3 beta” is 0.04. Game keywords can be volatile so I need to be careful, I should generate high CTR and possible low ROI, I don’t think so though. I need to keep as very close eye on this campaign and only allow 50 clicks to see if I produce a sale. Remember we are always in test and stealth mode at first with Affiliate Marketing.

I know need the product to go with the keyword.

I head over to Amazon where I am already an Affiliate (you could look for another merchant) they will pay out 5% of any sale generated for this product. I search to make sure they are selling it, it look’s like I’m targeting xBox users as that is what Amazon are showing. I thought it may have been PC users, after some research I found the majority are looking to play it on the xBox 360. The game is on pre-order which is fine as I will get paid when it ships to the customer.

Before we move on, here are the numbers -

0.04 CPC - I would imagine Google will be more like 0.06 x 50 clicks $6.00/£3.00

Halo 3 Price $59.99 - I take 5% of this.

Profit = $2.99

I would lose out at this rate, I will keep the campaign running for another 50 clicks until I hit 1/10 ratio 1 sale to 10 clicks. (That would be a 150% return on investment) If I don’t get this, that’s it! get out, move on and find another keyword/product. Never hang on to a keyword because you like the subject, you’ll die a sad and lonely PPC Affiliate Marketer’s death.

Writing the ad is simple, I’m going to write an advert that will produce the best CTR I can get, (be as relevant as you can and never deviate by being clever - relevance is key).

This is going to be a short campaign eithier way as its a console game and once the the buzz is over you need to get out before you lose as mentioned earlier. Make sure to add your negative words to your campaign so you get the best valid clicks/visitors you can for you cash, a quick look at Wordtracker gave me a good indication of what to add to my negative list on Adwords.

Here is my finished advert:

This is what I know as a small part of Affiliate Marketing using PPC. Please let me know if you’re doing well in this area of making money online and if there is something you can add?

Another Note: I don’t like to overdo PPC Affiliate Marketing it gets boring and tedious. Just jump in using some online tools to see whats HOT, make some cash then rinse and repeat. Never let a keyword or product beat you, don’t get tied down thinking it’s worth holding onto a losing campaign as 9 times out of 10 it isn’t. There are always plenty more products and keywords out there to use.

Popularity: 12% [?]

Related Posts