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Perhaps all of you got this news: AOL’s Platform-A announces Goowy widget-based advertising tool.

That is undoubtedly a cool idea and perhaps a major shift in online advertising. Time will say if this concept will survive or not, but the idea is cool. You can find a widget here.

If you take a closer look at the pattern or the core idea, you will see that to a high extent it is the next step to Goggle AdSense ads.

A few days back I wrote a post titled “How do you use Google AdSense?” where I was talking about the use of two arrows in the AdSense ads. This step actually started the trend of direct user interactivity with the advertisement content. Thus in this pattern, the target audience is supposed to click on the link for more related ads.

I missed one point out there: Google does not declare what those arrows (they could simply add some text like - ‘click for more related ads’ beside those arrows)! Does Google think that general people are web-educated enough to understand what those arrows are? I do not think that general people are educated enough - I would rather say that general people discover the function by clicking on them.

Anyways, it actually started a new era in the advertiser and audience interaction pattern. Platform-A’s “Goowy widget-based advertising tool” is just the next generation advertisement, developed on that simple pattern, where the audience is invited to interact with the advertisement.

However, why should I copy such a widget into my website or blog even after knowing that it is an advertisement that would generate money for somebody else?

To add to it, if I do it unknowingly, I am actually cheated by a well-reputed company named AOL.

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