Optimizing Your Images

“Content is king”, this statement is and probably always be true for organic search engine rankings. To get high search engine rankings, your text should be original, informative, and it must include your keywords and its variations within the text. And until recently, the images found on your page played no role in search engine optimization. However, this is no longer true.

? According to comScore, Google Images have seen a significant 40% increase in traffic from the previous year.

? “Universal search” or the results that displays text, images, video maps, news, stocks, and weather is being featured in 17% of Google searches.

With these kinds of figures, it is apparent that using images to optimize your site can be beneficial. Visual optimization can also aid e-commerce sites because searches need visual information for the products and even the services they are looking for. So here are the basic steps to image optimization:

1. Keywords ? of course, keywords will always play a part in your optimization technique. You need to determine which keyword is the best description for the image.

2. Filename ? you need to include your keywords in the filename.

3. Nearby text ? your webpage need to include the same keywords found in the image.

4. The ALT attribute ? place the same keywords on the image’s ALT attribute.

You can also try Google’s Enhanced Image Search to optimize your website using the Google Webmaster Tools account for free. This tool can greatly help in improving the quality of your site traffic from the images.