Optimizing Your Images
Posted on April 23, 2008 by
Rosanne Lim 
SEO 
5 Comments
“Content is king”, this statement is and probably always be true for organic search engine rankings. To get high search engine rankings, your text should be original, informative, and it must include your keywords and its variations within the text. And until recently, the images found on your page played no role in search engine optimization. However, this is no longer true.
· According to comScore, Google Images have seen a significant 40% increase in traffic from the previous year.
· “Universal search” or the results that displays text, images, video maps, news, stocks, and weather is being featured in 17% of Google searches.
With these kinds of figures, it is apparent that using images to optimize your site can be beneficial. Visual optimization can also aid e-commerce sites because searches need visual information for the products and even the services they are looking for. So here are the basic steps to image optimization:
1. Keywords – of course, keywords will always play a part in your optimization technique. You need to determine which keyword is the best description for the image.
2. Filename – you need to include your keywords in the filename.
3. Nearby text – your webpage need to include the same keywords found in the image.
4. The ALT attribute – place the same keywords on the image’s ALT attribute.
You can also try Google’s Enhanced Image Search to optimize your website using the Google Webmaster Tools account for free. This tool can greatly help in improving the quality of your site traffic from the images.
If you like this Article then please subscribe to my full RSS feed. You will be entered into our Monthly Competition with a chance to Win some great Prizes! You can also subscribe by Email.Related Posts
I have been slow to integrate images into my blog. With universal search gaining traction, I’m trying to plan a multimedia campaign to drive search traffic.
Creating internal and external (Flickr) optimized images is near the top of my marketing agenda.
Nice Posting
My blog has got more traffic from Google Images (rather than Google)
This is true that search engines are paying more and more attention to images unfortunately many websites forget to optimize their images and thus losing potential traffic..
I have gotten a ton of traffic from images. It is a good and easy source of traffic. Just make sure you have the code that breaks googles frames and forces the visitor to actually visit your site.