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You can rank higher in search engines quicker if you optimize your subpages. A lot of web owners have the misconception that all their optimization efforts should be focused on the main page but the truth is, Google will rank individual pages; it does not rank websites except in exceptional cases (think Amazon, Wikipedia, etc.). Remember, any web page that sits on the top of search engines are there for a reason including:

·         The site has better on-page optimization compared to other web pages that compete for the similar keyword.

·         The site has a significant number of other websites and high PR sites that link to them for that particular keyword.

·         An effective mixture of the first and second strategy can bring in the desired results as well.

You should also remember that optimizing keywords that bring in the most traffic on the subpages can prove to be beneficial. This means that you need to have anchor text links form other web pages as well. Now, if you do a great in optimizing your subpages, there is a high chance that some of your web pages will land at the first page of search engines. You might discover that subpages can rank more quickly than your home page because it is more focused on specific keywords.

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