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Offline Blog Promotion

Posted on May 30, 2008 by Adie Blogging No
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In the past, promoting your blog online was easy because there was only a limited number of blogs for a specific niche topic. Also, most of the bloggers know each other from forums and through other communities so they are glad to help their fellow bloggers. All promotional efforts were met with relative success.

But these days, this scenario is no longer the case. A lot of bloggers are now doing the things you used to do and you discover that the strategies are no longer as effective as it used to be. So what alternatives do you have? Well, you can explore the possibility of offline promotion. Of course, you should still continue with your online promotional efforts but supplementing these with some offline help would definitely produce some benefits. Some offline blog promotion strategies include:

1.       Attend blogging conventions – this will enable you to interact with other bloggers who are interested in the same niche. Once you get acquainted with them personally, they will be more willing to give you a link and help you with promotional efforts. Also, you will find some potential readers for your blog; these people attended the convention because they are interested in the same things you are.

2.       T-shirts and cards – it would be a good idea to give away some business cards to get your name around. Giving out promotional t-shirts with your URL imprinted on it will also help because people will be curious enough to visit your blog.

3.       Blogger meetups – similar to tips number one, meeting with other people personally is a good strategy for promotion. So if there is a meetup near your place, be sure to attend it. You will get new contacts that can turn into assets later on.

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