Needed: A Product Worth Paying For

For the past six months I?ve been diving into Internet business models and there is one approach that seems to stand out because it actually works: Acting like your product is worth buying. Whatever you?re selling ? whether it be a product for downloading, an SMS or text message service, or something like a blog where you?re selling ad-space ? treat it like gold. There are two big things that can help, especially in the world of online businesses.

Sell something, even if it is just you. One trick to making sure your product looks worthwhile is tacking a $, ?, and a ? somewhere obvious on your homepage. You want a number up front and you want it strong. If you aren?t selling something directly to your viewers ? as in you sell ads ? it still gives viewers, including those advertisers, an idea of how much you value your own product. There is a large difference between $6 and $69, and even if it is not in the front of their mind, it makes a big difference to a viewer.

One of the hardest places to sell your product is one of the most important places to sell it, the press. On a ?Contact? or ?About? section, a company should have press links ? mentions from established bloggers, news services, print media and online media. When a company hits any milestone, it should put out a press statement, even if it is only to services like PRNewswire. Put out a press release and someone will pick it up, wait a week and Google yourself, and then link to that article. Getting a company and product?s name out there is honestly not that hard, it just takes patience and you have to jump off that initial cliff.