Let’s talk about brand.

What is a brand?

Do you think a company logo represents a brand? Do you think color scheme represents a brand? Do you think the expensive CEO of the company represents the company brand? Do you think the website of a company represents the brand?

There may be thousands of similar questions. But what is a brand?

All those things we marked in the earlier questions are not brand – they are some elements that you can use to represent a brand. But what is a brand?

A brand is an engaging story that represents the company as a whole. A brand is a critical mass of ideas that develops in recipient’s mind. The recipient (luckily your target audience) constructs some images about your company (consider your blog or mini site or even yourself as the company) in his or her mind and this is what we call brands.
Unless, you give them some guidelines to perceive you, they would simply collect whatever they want or whatever they can to brand you or your company – do you want that to happen?

A lot of bloggers and webmasters do not think about branding. They think that they are too small to construct a brand. Some of them also think that it would cost l-o-t-s of m-o-n-e-y and only big companies can invest on it.

If brand is about telling a comprehensive, consistent and engaging story about you or your company, why can’t you think about developing one?

Worried about the advertisement expenditure?

Come on, those big companies have bigger target audience to represent their brand. You have a smaller niche – the visitors of your website. You don’t need to spend so much money on brand advertisement – in fact, if you are a bit more careful and strategic, you do not need to spend a single Dollar extra. In my next post I would discuss about brand development for small website owners and bloggers.

Stay tuned.

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