My Personal Weekly Business Report

Posted on 28. Feb, 2008 by Dave in Business

From our readers comments I?ve seen that most like to hear from about the experiences from bloggers, than actual informative content. It?s a fact that people like stories more because they can relate to them, their imagination is put on overdrive, so to speak.

In my weekly business report I go over the changes and improvements implemented in my business. For a handy overview of my ?online marketing? business you can download the following ?mindmap?. It gives an detailed look inside my sales funnel and marketing process. It?s highly recommended you make something like this to keep track of all your sites, projects and sales.

Then comes the actual report. It contains the key numbers needed to have a vital business: leads (subscribers), sales, paid members and conversion ratio?s. Focusing on these numbers, I don?t get overloaded by lots of details and can easily see where by business is floundering or where it needs improvements.

The Statistics

6 active coaching clients (+1)
787 Systematize For Profits members (+23)
27 Daily Brilliant Ideas members (+1)
4 active copywriting clients (+1)
230,451 people on email lists (+11,186)

Retention ratio membership sites: 6 months (+1)
Conversion Ratio Systematize For Profits: 7% (-0.5)
Conversion Ratio Daily Brilliant Ideas: 3.5% (+1)
Copywriting Deals Conversion Ratio: 4% (-)

What That Means…

Two weeks ago I increased the price of my coaching from $97 per month to $497 per month. New clients are still coming in and also respect my time more. Increased price equals increased perceived price. Next to the extra income it also gave me more free time and less worries, since I fired the two troublesome clients I had left.

My membership sites are still going while I don?t heavily promote them. It seems the new members come from some old forum and blog postings. This shows it?s really valuable to be featured on a good blog with lots of traffic. It took me ages to get on there, building a relationship with the owner – but eventually it all paid off.

A new SEO campaign has been launched, and if it works it will generate even more members thru natural search engine results. It the numbers climb with more than 20 a week it?s contributable to the SEO campaign.

The new headline for the lead capture page didn?t do so well, conversion ratio for that page dropped slightly. Instead of the usual *FREE* before the headline, I removed it. Immediately I saw the time spent on the page drop from 1.1 minute to just 14 seconds. However the new headline for the Pop-In, which now includes the words ?instant delivery via email? worked out great. People like instant and easy (via email).

I?d appreciate your comments and suggestions for future posts. Tomorrow and the day after I have planned some interesting posts about more experiences from my business, how I manage it and improve my headlines.