Mini (Niche) Affiliate Site using a Forum - Part 2
Posted on December 13, 2007 by
Adie 
Affiliate Marketing, Minisites 
11 Comments
Today I’ve been thinking a lot about traffic and the market in general. I am finding it hard to find where they hang out at the moment but, I know SilverSurfers are in abundence online these days.
I think I need to go after the out of reach keywords to at least get some numbers to the forum. Although this sounds back to front, for now I’m not too bothered with targeting Seniors Citizens as I think they will find me.
I know I need content as visitors will click away on an empty forum (not always the case) - I’m going to pay for this to get at least 50 members and questions/answers.
I’m going to get some backlinks built on these keywords -
“travel insurance”
“health insurance”
“auto insurance”
“car insurance”
“life insurance”
Some more easy to reach and targeted keywords:
“life insurance for over 50s”
“over 50s life insurance”
They are broad but not unbeatable on the Big “Google” I have checked my competition using a backlinkchecker- here are my results:
I’m going to use three services to help me while I get on with other promotion and tweaking the forum.
First Service:
Directory Submission not holding out for much but its worth outsourcing this duty.
Second Service:
Content writer on full time to help write Articles, blog about it, etc..etc…
Third Service:
Link Building Campaign to include Press Releases, Article Submission and Social Bookmarking.
I haven’t done any on page SEO based on these keywords but I will do that in the next part. I will now get these services under-way and carry on with monetization ideas and promotion.
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You write:
I’m going to get some backlinks built on these keywords -
“travel insurance”
“health insurance”
“auto insurance”
“car insurance”
“life insurance”
They are MASSIVELY competitive keywords. Coupled with your comment ‘I’m not too bothered with targeting Seniors Citizens as I think they will find me’, I can’t see you attracting much traffic at all.
Have you successfully developed a forum before?
- Martin Reed
Hello Martin,
No I haven’t, but I have built a very successful eCommerce site to over 7Million a year. So I feel I know how to organise and build a site on the web.
I’m not saying this is going to be a success ethier, this is a Case Study to help others…
P.S Granted, they are Hugely competitive keywords but not impossible to compete against. Nothing is, as long as you stick with it and believe you can make a success of what you’re trying to achieve.
Adie - Once again, I wish you luck. I would love nothing more than to see this succeed, and be a valuable case study for your readers. Your ecommerce site was a great success story - as you say, it taught you how to organise and build a website.
Building a successful online community is a completely different kettle of fish, though and I will be watching this case study with interest.
I wish you luck too, but I can’t recommend STAYING AWAY from getmecontent enough. I hear it has changed hands recently so things may be different, but I attempted to use them in the summer and they didn’t follow my instructions, didn’t communicate well, and finally just stopped responding to me altogether and never finished the work that I paid for. (Pinaki, I hope you’re reading this).
I’ve been very pleased since with nodoubtmarketing.com - English is their first language and the articles are much higher quality.
Thank for this Ryan, I always do a check for grammer and quality of work etc..before hiring.
great case study..I cannot wait next part..wonder how getmecontent service quality is..
Great series.. How much did you spend in promotion so far? What are the results?
Best of luck on your forum :)
I have to agree with CBB though:
“Building a successful online community is a completely different kettle of fish, though and I will be watching this case study with interest.”
I just started running an adCenter campaign and will be advertising with a few Facebook developer oriented websites in the coming weeks. If I don’t get enough new converted users from the traffic I’ll be looking at some of these content services to see if my only posting are too little to attract new sign ups.
Just a little anecdote with my first attempt at promoting my forum fbappdevelopers.com I created a poll and then at the offical FB forums I issued a challenge that anybody that signed up and voted in the poll (a three minute investment tops) would get a chance to win 1 of 5 $20 prizes. Out of 3000 registered users I only had 2 takers!
Oh and I should mention those prizes were cash. Nothing motivates like money right? Apparently not :)
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