We often see that people use everything they have in the home page. What they do and what they can do apart from using huge amount of content. You will literally have to swim through the sea of content in the home page to find what you are really looking for. You ask any of the webmasters of those websites and they will say that as the site (the home page) is ranking well for a specific keyword, they are not ready to change or reduce the amount of content.

I am sure that you have faced such situations. Now think about your target visitors – are they happy with your website?

Home page as a user-friendly site map:

Ideally, there should not be much of differences between a home page and a sitemap. If you are getting huge amount of visitors in your home page due to a better keyword ranking, you have already made a mistake. This will offer you less flexibility to manage the whole site via the home page.

For example, think about a situation where you are targeting keywords like debt consolidation, debt management etc. Now if the home page ranks well and generates huge amount of visitors for any of the keywords (EG. Debt Consolidation), you are actually loosing the opportunity to manage other keywords like debt management from the home page. On the contrary think about a situation where you have specific internal pages for each of the keywords or keyword groups. You could well use the home page to promote your business model.

We use content to help people solve a problem. And in the process webmasters often mix the business model with the purpose of content when they use one of the important keywords in the home page. Leave your homepage alone.

Is this a problem? If yes, what to do?