Keep Your Obscure Niches Secret
Posted on November 7, 2007 by
Dee Barizo 
General, Internet Marketing, PPC (Pay Per Click) 
2 Comments
In my post about collaborating with others, The Money Post asked me which niche I was working in. I don’t mind that he asked. But the niche is obscure so I declined to tell him.
If you’re working in an obscure niche, much of your advantage is being one of the few businesspeople in the niche. If too many people work in the niche, your profits will drop.
Obscure niches are usually niches with a small market. These niches can’t financially support a lot of competitors.
It is to your advantage not to let others know about these niches. The barrier to entry in online business is not a big one. It doesn’t take much to buy a domain name, build a site, and find someone to produce content to sell. Also, you can drive traffic pretty easily with pay per click (PPC).
Many of the wealthy internet marketers will not give away their niches. I know of one guy who uses aliases when doing article marketing on Ezine Articles. He’s well-known in some internet marketing circles. He doesn’t want people to Google his name and come across the articles in his obscure niches.
I remember browsing through a forum about pay per click marketing. One of the members started a case study thread. In this thread, he explicit gave away his niche including his landing pages and keywords. He started making money. Within a couple of days, his whole PPC campaign was copied by other marketers. Needless to say, his profits went down and he was pretty mad.
If you’re in a small niche that’s profitable, don’t tell others about it. Keep it to yourself and let others also do the hard work of niche research.
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Thanks for the reassurance about what I thought was slight paranoia. One of my niches is so specialized that I doubt anybody could jump into it, but I’ve still had my fingers crossed over the year and a half I’ve been developing it. I never monetized it, but that’s about to change. The other, senior citizens as netizens, probably won’t be a huge source of income when it’s monetized, but I’ve already been notified in a brief exchange of emails, that this person might set up a blog about seniors. Bless his 20s-something little soul, he’s the kind who creates blogs for no other reason than to attract advertisers and offers nothing of real value to visitors.
Trying to promote a niche and protect it at the same time is a balancing act. I suppose the ideal is find one that requires real knowledge about the subject and that appeals to a limited but fairly sizeable audience.
Ive come across some pretty good niches. Im pretty selfish about it though and dont really tell anyone.