Keep it simple
Posted on March 6, 2008 by
Adie 
eCommerce 
3 Comments
More isn’t always better, especially when it comes to mobile devices and online services.
In-Stat has recently put out a report showing that combining features for mobile devices and web services aren’t seen as useful or wanted by consumers. Consumers and readers are looking for a combination of functionality and a new interaction model. If you are aiming your product towards the corporate world, the study also finds that US businesses and business professionals tend to be loyal to older technologies and are unlikely to take on the cost of an unproven invention.
Even with the invention of all these lovely convergent technologies, many users prefer using multiple, redundant devices, over choosing a single phone and single computing device.
“The smartphone is a successful example of a converged device where a single device combines a PDA, computing device and a mobile phone. In this case, the smartphone offers a benefit to the user in the form of real-time data, typically wireless email,” said In-Stat analyst Bill Hughes.
Defining an easy to use and understand product is still the way to go. If a new idea or solution comes to you, introduce it as an update if it is very small, or as a whole new product if it is of any consequence. Think of Yahoo! if you need an example, all the services it has developed and canceled after implementation are pretty astounding in number. However, Yahoo! was great with its search engine, and that’s what still makes all the money and gets distributed in every new deal Yahoo makes.
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I agree 100%. I’d much rather use multiple devices or use multiple programs that do one thing well rather than have one of each that does a mediocre job. Same goes for online services as well.
I agree with the above statement. Its always good to have a core product and build additions that will hopefully add to and enhance that core product.
This is definitely true, but I think it’s just a sign of a bigger behavioral issue that all consumers have: They hate change. Any change that is difficult to grasp in just a few minutes is resisted. Especially after something has been grooved in for a while and it’s become something they’re comfortable with.