Is your website ready for social media marketing?
Posted on July 9, 2008 by
Roy 
Internet Marketing, Promotion, Social Media 
3 Comments
Whenever, someone talks about web 2.0, the very next term they use is ‘social media marketing’. And it is so fashionable in these days that everyone just jumps into it. And most commonly people think that “social media marketing” means simply adding up as many bookmarking buttons as you can along with adding up as many people as you can in your social network friend list.
To the most they take the pain to send a common message to everyone like “you have a very interesting and informative blog. Please visit my blog/site too; thanks”. I have received this message a lot of times just like you in mybloglog or blogcatalog.
And if you talk about Twitter (undoubtedly a very powerful networking site) you would get lots of followers even if you do not update your account at all.
I talked to one of the self declared social media marketer and he said, “at least you get a chance to be visited by a fellow blogger who may like your content and …”! Does it really make sense?
Mindless promotion is simply mindless promotion - no excuse is enough to support your cause behind such mindless and senseless promotion (or should I say spamming!).
First thing first - ask yourself, if your business or your client’s business is ready for social media marketing or not!
The very next and most obvious question is “which are the parameters to decide if a website is ‘social network ready’ or not”!
This is undoubtedly a very complex situation. Here are some simple questions that may help you to understand some parts of it:
- Who are you?
- Do you provide a platform for interaction?
- Do you have something interesting for people to talk about?
- Is your target market roaming in a specific social network?
These four questions, to the most, may show you the tip of the iceberg only - you must delve deep into it to find an answer.
Things to remember:
- You are dealing with real people and it is always safe to put your best feet forward. These people have their voice and ground to talk about you - so, be careful. You are lucky, if they just ignore you.
- Do not jump into social media marketing unless you are ready for it.
- No product is for everyone - find out your niche and their den and then be one of them before you start promoting your product.
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“No product is for everyone - find out your niche and their den and then be one of them before you start promoting your product.”- Agreed.
We at SocialBookmarkSubmission.com take good care to submit in the most appropriate categories. Certainly social media marketing isn’t all social bookmarking submission, but you have to submit to get the word out- and we do that professionally to a large number of websites (500)!
Social media is a lot of work. First you have to create content the reader want to read and encourage them to submit too.
Then you need to build your own profile, network with others, and so on. Definitely a full marketing strategy on its own.
Half-hearted effort is not going to get you anywhere so yes, I agree. Make sure you are ready to work and have enough time for it.
Not sure if my site is social network ready or potential? I think it would be interesting to have a community following with personal expeiences being shared on selling websites though?