Guess who got a new blog theme yesterday?

Unique Blog Designs (UBD) landed Shoemoney as a new client. Shoemoney found out about UBD through John Chow. And Shoemoney has even more RSS subscribers than John Chow.

• Shoemoney: 10,000 subscribers
• John Chow: 8,000 subscribers

With these two clients, do you think UBD will have trouble getting more clients in the near future?

Target Popular Blogs

Go after blogs because bloggers are more likely to link out than non-blogging webmasters. Target popular blogs, because, well, they’re popular. You’ll get much traffic and link juice. Here are 2 practical ways to get your site linked to on a popular blog.

1. Paid Reviews

This is lazy webmaster route. The problem is most lazy webmasters don’t have the money to pay for reviews. But if you do have the money and have a quality site, paid reviews are an easy way to get presold, targeted traffic to your site.

2. Give Something Away

When UBD first approached John Chow about creating a new theme, John asked them to do a preliminary rough. If he liked UBD’s rough, then he would have them create his new theme.

What can you do for free to convince a popular blogger to help you?

A couple months ago, Aaron Wall gave John Chow a free copy of his $79 SEO ebook to review. Last month, Rob Benwell gave Yaro Starak a free copy of his $47 blogging ebook to review.

If you’re web developer, create a useful plugin and give it away to popular bloggers.

If you’re a good writer or blogger, offer to guest blog. Juuso wrote an informative article on Digital Point forums. Then, he emailed John Chow and asked if he would be interested in having a unique version of the article on his blog. John Chow said yes. Here is Juuso’s guest blog post with over 70 comments.

Just a couple of things about guest posts. They’re gold. You get to show off your writing skills which improves your branding, mindshare, and reputation. Also, you get traffic and a quality link with your anchor text. And one more thing, they’re free. Look out for these marketing opportunities.

Conclusion

So, do what you need to do to get on a popular blog. It will often take more work, but the rewards will be worth it.

What other ways can you think of to get mentioned on a popular blog?

Popularity: 6% [?]