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Tagging is undoubtedly a web 2.0 phenomenon and it may actually hold hands with the visitors or readers of a website. (Take a look at Amazon Unspun. Do you remember that Amazon has already taken a great marketing strategy by implementing a simple section - “Customers Who Bought This Item Also Bought…” at the end of a product?)

And undoubtedly, it can help you a lot in case of SEO and more importantly, keyword optimization. At least we are trying it in one of our client’s website.

What happens in a traditional product based websites? They line up different products under different categories and sub categories and put everything into the sidebar.

But what if we change the website layout and place a tag cloud at the top of the page and associate the popularity (voting or page views) of the product with related tags (keyphrases)?

I am implementing this idea in a website that connects service providers with respective buyers in a local niche. The main reason why I had to take such a step is that they had around 2000 keywords along with 170 categories and more than 1500 subcategories.

Now, to keep things simple and to keep almost everything into the eye fold, I was looking to do something different (obviously not for the sake of being different). Another big reason to implement tags was keyword targeting. If I had to accommodate maximum number of keywords in the home page, it would have looked like SPAM. And at the same time if I needed to use all the categories into JS Dropdown menu, it wouldn’t have passed any value to the internal pages. To add to the situation, we did not want to keep the product beyond two clicks.

Apart from adding tags in the home page, we introduced tags in the category pages too. Thus the category pages had sub categories and products as tag along with the popular products under that category.

We are yet to come into some definite conclusion as the whole system is only a few days old. Soon we would come to know about user experience and make necessary changes (we may scrap the idea of tagging too if it does not work effectively).

What else, do you want to know the name of the website? Oops, can’t disclose client’s identity.

But what do you think about that?

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