NetBusinessBlogWork from Home, Business Opportunities, Websites for Sale - Run an Online Business

A lot of webmasters (in fact most of them) pay maximum attention to home page’s (/index.something) decoration and optimization. Perhaps they feel home page is the door through which visitors will get into his or her online shop?

But, does it really happen? Are you sure that the home page is the only door to your shop?

If your answer is yes, either you are running a one page website or you have never checked your analytics report.

Every page of your website, where a substantial amount of people land, should be considered your home page. And you must concentrate on these pages as much as you do on your index page.

But how do you define the term - “substantial amount of people”?

If you think that it is sheer amount of people that is generated in that page, you would be mistaking - you must also think about the quality of the traffic and even traffic source. At the same time, you should also consider the time period.

So here are the things:

1. Amount of traffic: Obviously this is very important - you would hardly like to spend time after a web page that seldom generates one or two visitors for different keywords or links.
2. Quality of Traffic: It is very tough to determine the quality of traffic. However, you may get some idea about them by understanding their intention behind getting into your website. For example, if Net Business Blog publishes a list of 100 most beautiful Cats in the World and it starts getting loads of traffic from different sources; do you really think they would qualify as the target visitors of this blog?
3. Traffic Sources: if “100 most beautiful Cats in the World” makes it to the front page of Digg, it would definitely generate loads of visitors. But if you get the same or even less amount of traffic from organic ranking, it is much better than Digg. Any doubt about that?
4. Time Period: If “100 most beautiful Cats in the World” makes it to the Digg’s front page, it would generate loads of traffic; but it would last for a few days only. Now compare this with steady or increasing traffic sent via search engine for a significant amount of time. Which one is worthy enough to consolidate!
5. What else? (write a comment and I will include them in the list)

Spend some more time with your analytics data and identify the biggest doors to your site. Once you have identified those pages, find out the best way to navigate them to close a sale. Your bounce rate would surely go down.

Popularity: 7% [?]

Related Posts