How’s The Packaging And Formatting Of Your Site?
Posted on September 3, 2007 by
Adie 
General 
8 Comments
Which cereal do you think makes more money?
If the cereals were websites, Cheerios would probably get more links, traffic, and revenue. Toasted Oats looks old with its bland coloring, out-of-date font, and boring design while Cheerios looks more up-to-date with its bright colors and unique design.
Increase Your Site’s Value Through Better Packaging
Aaron Wall has an interesting blog post where he talks about using formatting and packaging to increase the quality and value of your content (read the last couple of paragraphs of the post).
Unique packaging helps sites differentiate themselves. This can lead to links and repeat visitors. However, copycat packaging (read: John Chow’s old theme) is boring. And being boring doesn’t get you a lot of links or repeat visitors.
Smart packaging can directly increase your profits. For example, many webmasters have earned more profits with the same traffic volume by simply optimizing their AdSense ads. Also, remember John Chow’s new blog design? He used that design to get more advertisers and move more ads and affiliate offers above the fold.
Site design is a good place to start if you want to improve your packaging. An improved design is a one-time expense unlike content, which should be updated consistently to improve branding and increase mindshare.
Feedback and More Info Tomorrow
As an online publisher, what else can you do improve your content through packaging and formatting? How can you format your content so that internet users will want to come back to your site?
Tomorrow we’ll talk more specifically about ways to improve your site through good packaging and formatting. We’ll talk about specific tips including site design, usability, and content formatting.
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Packaging and presentation are definitely crucial. In my opinion, one of the biggest things in creating that package is color, which I guess comes under the design part of it. I have seen so many websites that have many bright flashy colors all over the page and I am immediately put off. Being conscious of what colors are reader-friendly is really crucial. A white base always works! The most popular websites have a white and black scheme with other colors not really being the dominant pieces but being additional enhancements.
I am looking forward to reading what you have to say about packaging.
I’m not a designer but what you say seems to make sense. I don’t like black-based designs as much as white-based designs. It takes a really good designer to come up with a good-looking black-based design. By the way, are you a freelance designer?
Love the Cheerios comparison! It’s very true!
I’m sure we’re all looking forward to the day when we have Chow’s problem of needing more space for advertisers. LOL
Definitely a good problem to have :)
[...] I wrote about how good packaging and formatting raises the value of your site. Today I planned on going through specific ways you can better [...]
[...] How’s The Packaging And Formatting Of Your Site? [...]
[...] How’s The Packaging And Formatting Of Your Site? [...]
[...] I wrote about how good packaging and formatting raises the value of your site. Today I planned on going through specific ways you can better [...]