How You Can Sell Content That’s Freely Available Online
Posted on November 17, 2007 by
Adie 
General 
11 Comments
I bought SEO Book recently even though a couple people said much of the information in the ebook was freely available online.
Why did I buy it then? Because I wanted to save time. Time is money. I’m pretty knowledgeable in SEO but there’s so much to consider whenever you optimize a site for the search engines.
I learned SEO from reading blogs and lurking in forums for over a year. However, I didn’t want to go back and search for the blog posts and forum posts to remember what I learned. SEO Book saved me a lot of time.
All the information I needed was aggregated in the book in an accessible way. Whenever I needed to remember something, I just looked through the table of contents and read the relevant section.
When I was an accounting major, the teachers told us to save our textbooks instead of selling them once the class was done. We were going to need them in the future for reference sake.
It’s important to add a lot of value to your online business. One way to do this is to be an excellent aggregator of content.
If you’re good at researching and can organize existing content well, you can create profitable sites and useful information products that will sell.
Just don’t forget about market research. The business you create has to meet real needs. You’ll have to do market research to find out what those needs are.
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same is the case with almost every topic..
I want to buy a book about photoshop even though everything is available online, I bought a book about C, JAVA, C++ etc etc etc even though the data was available online just to save the precious time!
I have heard a lot about SEO BOOK and I hope I get a chance to buy that some day as currently I am not able to afford it! Until than reading many of the SEO blogs for improvement!
Thanks for the relevant examples :)
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The repackaging of information that is already available is also part of the core behind Copyblogger’s Teaching Sells concept. Indeed, that’s what a lot of publishers already do, so it makes sense that it could be applied by individuals to Web-based material.
Good point. I bet much of the content in the books in bookstores are repackaged content.
Good Idea. Takes lot of work to be good.
Till what date is SEO Book updated?
Mine’s April 2005. I’d like to know if it’s been updated since that date.
Thanks!
Mine just got updated last Saturday. Are you on his update email list? I got the update by being on that list.
Precisely the point of making money online… Some people want to go fish for themselves, some people want the fish and are willing to pay for it.
-Jim
[...] written about aggregating and organizing content already. Here’s a quick case study to help illustrate the value of doing these [...]