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How writing a blog post is different from writing regular web page content?

Posted on June 22, 2008 by Roy Blogging 1 Comment

Some rules are pretty similar in both formats; for example you need to write in a clear and well formatted language with targeted keywords in the content body, title etc.

However, it won’t be wrong if I say that the similarity is between the structural parts only. A blog post is quite different from regular webpage content in its style and presentation.

Yes, I know, you would be saying that a blog post is more personal than web page content. But what does the word “personal” mean?

Does it mean writing about personal stuff?

Certainly not - it means that you would need to portray your ‘identity‘ in your writing style - what you feel about a subject is more important than just writing about it. Someone reads your post on iPod to know your personal views on iPod as an end-user. They do not come to read about the features of an iPod - Apple is good enough to provide them all the information on iPod. And this is the point where blogging is different from newspaper reporting. Things would be clearer if you compare a news report with the editorial. News reporting is close to general content and the editorial is close to blogging.

Just think about a successful film star - how does he or she move between different characters in different films? You can easily relate the concept of blogging with a performance and a good performer knows what his or her audience is expecting from them and delivers the same. And sometimes you just need to be the opposite to keep the interest growing.

Another most important aspect of a blog post is - attitude. If you want to be a successful blogger, you must have lots of attitude (attitude does not mean being rude or extravagant). Just think about Seth Godin. Do you think he is a successful blogger just because of his ideas? He has got lots of attitude - read his posts twice and think about how he represents his points - you will have the answers. Also take a look at his videos - he has developed a unique identity and selling it for lots of $$$.

You may also take a look at Squidoo - how does he represent the whole concept and how does he guide you from one link to another (I would write another post on Squidoo)?

Good bloggers are leaders and leaders have attitude. What about you?

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    1 Comment »

    Comment by Networkingblogger Subscribed to comments via email
    2008-06-26 09:03:21

    Am being a professional blogger, i like reading and writing in blogging style :)

     
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