How to write or develop a good ?About Us? Page – Part 2

This post is the second part of How to write or develop a good “About Us” Page. If you missed the last post, I would recommend you to read it first.

We went back to the owners to identify the key points of their business and productions and framed a story board accordingly. We filmed the whole team in the workshop. They were working and having fun and one of them was talking to a customer over phone. By chance, we even got a new customer visiting their workshop while we were shooting. We did not miss the opportunity to take his opinion about their furniture and development process.

We worked hard to develop the video into a very professional one and yet kept the essence of a realistic video.

We put the video on the “About Us” page.

That was not all – we tried to develop a story around their brand and their working process. And most importantly, we invited the website visitors to visit their workshop in person.

Why we did all these?

When, a lot of people are visiting your “About Us” page, it is a clear indication that they have some sort of interest on you. If you are selling a product via your website or accepting money for your product or service, people may be more interested to know about you before making the final decision.

This is just one aspect of a good “About Us” page. The main purpose is actually developing a brand – a story that may inspire your target market to get a positive impression about you. Telling a story about you and your product or brand is very important because otherwise the target market will develop a story to believe. If you take the active step you can actually guide the visitors to think about you as you want.

As far as blogs are concerned, talk more about the “you” behind the blog – present the content in such a way that it not only fulfills the need to know about you but also develops a story around you and the blog.